It’s a powerful honest statement. If you were sure, then you probably weren’t creating something unique, or making a risky choice that could take you further along. If you were sure, then your expectation for a specific result would be fixed, with no chance for any other outcome. If you were sure, it would mean you played it safe and followed the rules of predictable protocol.

No true artist or entrepreneur is ever sure. Doesn’t matter if you’re composing music, writing a script, shooting a video, or making risky decisions for your business. “Surety” is yet another obstacle to greatness. And when we remain willfully and confidently unsure of the outcome, that leaves us wide open to unseen opportunities and unlimited possibilities.

Just for the record: I’m never, EVER sure when I hit the send button and launch a new blog!

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