It’s frustrating when we stand tall in the middle of our creative career and confidently point in the direction we’re headed, only to be dismissed by those who just don’t understand.
It’s defeating when we are absolutely certain that our talent, idea or product has the potential to be great, and make a difference, but others don’t or can’t see the vision.
It’s sad when our best effort can’t even get off the ground because others scratch their heads and just don’t get it.
Important because we can never stop the incessant, ongoing process of inventing and devising clear, clever, articulate ways of asserting who we are, explaining what we do, describing what we have to offer, and clarifying what we expect in return.