Artists and treps spend a lot of time thinking, wondering, dreaming and imagining. That’s an extremely productive process for us. That’s how we create stuff. However, if someone suddenly walked in, it may look like we’re not doing anything. That’s why we make up a game called “I’m busy.” It’s the best ever excuse to tell friends, co-workers and family when we don’t want to participate. However the danger is we load ourselves up with faux busywork, and then convince ourselves that we really are too busy! Huh?

Important because It’s easy to look busy. Not so easy to look effective.

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