That question was asked, uttered, mumbled, whispered or shouted by someone scurrying through the halls of our publishing company nearly every day for decades. It’s the single most effective and inspiring motivator I know. And everyone wants an answer to that question but no one wants to commit!
Every stand you take and every claim you stake should include a “by when?” Or the conversation holds no accountability, it carries no liability, and it downgrades what was just said to a half-baked idea!
Important because nothing says commitment like “by when?” Not like a rigid deadline, more like one component of an intelligent plan.