Continue to find ways to request “opt-in” emails, and relentlessly grow your following. I’ve said this so many times before: “Content may be king, but community holds the keys to the kingdom.” Facebook is not enough! In addition to social media, step-up your direct “email campaign” (blogs, newsletters, etc.) with a continuous, ongoing flow of communication with all of your past, present and future fans, clients and customers.

Important because today, the “talent-fan,” “direct-to-customer” relationship marks the end of the middleman.

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