DANCING WITH YOUR DEVOTEES (Read time 0:39)
Used to be “trickle down coercion” was what motivated us to spend money and buy stuff. We were force-fed mega advertising from the top down until we finally gave in and bought the product; whether it was a lame record or a Ford Explorer. Not anymore. Now it goes the other way...from the bottom UP!
Thanks to Internet transparency, the concept of “truth in advertising” has finally become a reality. And if your followers, fans and loyal tribe of customers discover that your product or service is absolutely jaw-dropping, then they will spread the word faster than a 30-second media spot. Truth is, if you’re not stomping all over the old, worn out, antique methods of marketing your products and promoting your art, and if you, as the leader of your world, are not willing to transform your thinking from “what’s in it for me,” to “what’s in it for all,” then you’re going to always be barely making it, and forever struggling to keep up.
If you want to make a decent living selling your art, you need to focus your energy on dancing with your devotees.
|Posted By Deb|
| SOOOOO True! |
I just got back from Walgreens where I saw an As Seen On TV product that I was interested in purchasing. Before I grabbed it, I whipped out my iPhone and googled customer reviews for it - the best thing I did because the reviews were horrible. When in doubt, find out what the rest of the world has to say which is at your fingertips.
|Posted By Chico Maya|
| Song title |
I'm stomping all over the old, worn out, antique methods of marketing my music, and as the leader of my world, I'm totally willing to transform my thinking to “what’s in it for all!” There, Mr. Dolan, I have planted my flag on the mountain top!
|Posted By mark|
| dancing with your devotees |
What you're saying is we have to become internet marketing savvy? I'll be honest with you most business is still done offline not online. Maybe I don't know what I'm talking about. All I know is the musicians I deal with sell their Cds at shows and make money gigging. And maybe I need to get hip to the net in terms of marketing for musicians. Mark in Cold as a bugger Canada
|Posted By Rachel|
| Michael Thank YOU! |
Very wise and wonderful words to hear from some one who knows...! Thank you so much Michael and have a really awesome day! Rachel
|Posted By Robert Miles|
| Timing |
Your blogs always seem to hit me at the right time but this one is downright scary! I have a big meeting with my marketing staff today and I'm going to forward this to all of them. Wish you were here.
|Posted By paul aka whnusmile|
| connectivity |
i absolutely dig the vibe your sharing. have you considered doing a "ted" conference? connecting all of the components; artist, sound eng, indy labels, distributors and the listening public all via web stream..... it would rock! **www.ted.com**
|Posted By Rami|
| TIMING |
Perfect timing! Thank you!
|Posted By Paula Maya|
| Thanks Michael, |
it makes me think of performers such as Elvis Presley who, as I understand it, wanted to be sure that his audience and fans got the best of him. Keeping his fans happy was almost a religious mission...? Well, maybe I'm going off on a tangent here. And just the other day, watching Cold Play on Austin City Limits, on TV, in the short interview afterwards the lead singer made a comment that if he wasn't all sweaty by the end of the show, their fans should get their money back!
|Posted By Yochanan Sebastian Winston|
| dwd |
As usual, spot on. Can't agree more that what we do matters and why we do it matters even more!
|Posted By Natasha James|
| Dancing/Devotees |
Sensible and socially conscious. Should be a mantra for us all to constantly re-check in with our fans and see what more we could be giving back to them. Thanks.
|Posted By Ethan|
| dancing w/devotees |
It is some kind of poetic justice that we are accountable to our followers, our customers. And, too, we can all rejoice, because everyone reading this blog is ALSO a customer, a fan, and finally we are heard. Let the transparency go from the bottom up to Goldman-Sachs and others at the very top to force transparency onto them. We have a ways to go for the VERY top to be transparent, but until then, why wait. Providing our services and products to our fans, our devotees, is worth dancing about!!!!