MARKETING BLUES (Read time 0:47) You’re not alone. Many clients come to me after the record is made, the script is written, the site is launched or the business is up-and-running and ask, “Now what? How can I get my awesome, worthwhile project in front of millions of people?” At that point we work together (often against the clock) to create an aggressive, strategic (internet) marketing plan, OR begin to assemble the right team of pros and experts in order to achieve the intended results. However don’t you agree that that’s like cooking all the food in the restaurant before the customers are seated at the table? At a time when we have the entire known universe in the palm of our hand, along with the opportunity to connect with fans and customers across the country and around the world, not to mention more marketing options then ever before in the history of trade, you’d think we’d really want to allocate a little time each day to click around the Net and learn how others are brilliantly marketing their products and services. After all, the “others” have the same concerns and doubts that you do. And the truth is, while some are still resisting Apples & Androids, many have begun to figure out that the new world of “techno-marketing” is not only a very user-friendly one, it’s also very effective in getting your worthwhile work into the hands of the people that matter. Seth Godin: Sliced bread and other marketing delights
J Michael Dolan

MARKETING BLUES (Read time 0:47)

You’re not alone. Many clients come to me after the record is made, the script is written, the site is launched or the business is up-and-running and ask, “Now what? How can I get my awesome, worthwhile project in front of millions of people?” At that point we work together (often against the clock) to create an aggressive, strategic (internet) marketing plan, OR begin to assemble the right team of pros and experts in order to achieve the intended results. However don’t you agree that that’s like cooking all the food in the restaurant before the customers are seated at the table? At a time when we have the entire known universe in the palm of our hand, along with the opportunity to connect with fans and customers across the country and around the world, not to mention more marketing options then ever before in the history of trade, you’d think we’d really want to allocate a little time each day to click around the Net and learn how others are brilliantly marketing their products and services. After all, the “others” have the same concerns and doubts that you do. And the truth is, while some are still resisting Apples & Androids, many have begun to figure out that the new world of “techno-marketing” is not only a very user-friendly one, it’s also very effective in getting your worthwhile work into the hands of the people that matter.


Seth Godin: Sliced bread and other marketing delights



COMMENTS


Posted By unyquedreamz
I Finally Get It
I finally get why it is so important to market and advertise a product. Both article and video are remarkable and noteworthy to say the least. Thank you Mr. Dolan for finally getting through to me where so many others have failed. I finally see the light:-)


Posted By Willie Cameron
info
I really love the way you talked about marketing and how to go about doing it ,I'm with TMG recard label and looking for someone to help me market my music if possible . If you have the time just goole TCT and click on (TCT)at Tate Music Group and you can check out my music and email me back .


Posted By Joshua
Great article and video
Thought the article and video were terrific even though they weren't that long, it was quality over quantity! I've been enlightened on the fact that I need to learn more about effective marketing in today's music biz. I've pretty much learned everything on my own (well research) in subjects as music publishing, copyrighting, songwriting, production, mixing and mastering. I now know that I've underestimated the marketing aspect. Thanks for the help by doing something remarkable! Joshua www.reverbnation.com/joshuajimenez


Posted By Susan
Seth
I never saw this incredible Seth Godin video! I learned so much in just 18 minutes! Thanks for sharing this valuable information Michael.


Posted By Rachel
Off tothe Market we go...
Hmmm... Thank you Michael. We will study this further. Thank you very much! Rachel


Posted By Lawrence Lebo
MARKETING BLUES
As an artist, I am protective of my creative process. I want it to remain pure and honest. I don't want it to be tainted by outside influences such as wear I might sell it. I find that if I am true to my process, and make my very best and honest art, that it will be able to find and speak to it's audience. So, first I create. Once my art has been born, the marketing falls into place. Note: This method may not work for less artistic endeavors.


Posted By Jennifer Muhawi
chicken or the egg
There is always product before the marketing, if you are an artist, whether it is "finished" or not. From what I understand, I should have been marketing my voice and live performances for at least two years now, before my album "Ciel de Paris" was released in January. And I agree, it wouldn't have killed me to be more active on Facebook and Twitter, and set up the links everywhere I went so people could "like" me:)... as awkward as that is, when you really think about it. And it's even more awkward to promote something that doesn't exist yet (i.e. a new album). Now I have an album out, a product, something motivating me to reach out a little more. I don't necessarily feel the pressure to immediately have a million fans on Facebook buying my album. I feel like its existence validates my art and future efforts (for promotion and the next album). Since I'm an independent artist, the sales will hopefully increase as I gain exposure. There's no time limit. It's going to be on iTunes and my website forever. And I feel proud to have quality content "out there", which I can develop into new content to keep the promotions going (like music videos, live performances, etc.) My gut feeling: I wouldn't promote the restaurant before I tasted the food:) So I guess you would still have to cook a sampler to start the process... And since there are always more works to be created, I'm not sure it matters if you cook before you market. Eventually all the effort will come together. -JenniferMuhawi.com


Posted By Rami
marketing my art
I'm honored to be the first to comment this time. I just finished a huge documentary film that is getting rave reaction. However, like your restaurant analogy I have not figured out the marketing and distribution yet. The Seth video was so inspiring for me. I'm inspired to step into the techno marketing world, kicking and screaming if I have too!

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