5-YEAR SURPRISE! (Read time 0:43)
Back in the day when I was the CEO, the thinking was “you’ve got to have a long term plan.” A well thought out 5-year flowchart depicting growth into the future was the intelligent, safe thing to do. That was when the blueprint on how to run a corp was cast in cement, protocol was king and the future was predictable. Not so anymore. Everything has changed. Unless your name is Nostradamus, you can’t possibly predict the future—not when the technology is sizzling and the economy shivering! And unless you’re a publically traded entity ruled by shareholders, you can run your business, corp, studio, web-biz or band any way you want. And if you’re pining for investors, most are looking for forward-thinking creative projects run by forward-thinking, intelligent creative innovators. Isn’t that what you’d be look’n for? And a 5-year plan would be a total fabricated fantasy anyway. They should call it a 5-year surprise!
New Rule: Build your brand, exploit your commerce and promote your art on your own time-line—keeping quality, talent and loyalty way ahead of pretense, protocol and prognosis.
New Goal: Build a “rock-steady” career slowly and intelligently, and make it last a lifetime.
What's your plan?
|Posted By ian bruce|
| seven wheels international music |
before i die i would like to see my music dream of a network of musicians (with biz brains) operate venues in the burbs of boston to virginia beach,either as non-profit venues or otherwise. "homes" for creative musicians, artists, etc to reach out to the 65 million in the greater area of. the logistics are there, made the mistake of waiting for the money.
|Posted By Matt|
I like the farmer story too. I know "loyalty" is a buzz-word nowadays but if a pack of horses show up to work on my field, I'm not inclined to turn them away. On the other hand, I'm not going to get rid of the one horse who worked so hard for me either. Life is a surprise, and I've always liked that Gump saying that "life is a box of chocolates, you never know what you're going to get." Nevertheless, a box of chocolates has some rules and boundaries too. So while it's good to embrace the surprise of life, you can still make a plan. Just be flexible. Be adaptive. And to borrow another line from a Tom Hanks movie "You never know what the tide will bring."
|Posted By Oscar Arslanian|
| Focus on the product |
A few years ago we re-thought our plans to "find" expansion money for Discover Hollywood Magazine and decided that, instead, the best thing we could do was invest our valuable time and money into putting out the best possible product we could. We did and since that time we have expanded from a bi-annual publication to 5 times a year, a kick ass web site and have doubled our gross. Now, the future's so bright we are all wearing shades!
|Posted By Paula Maya|
| 5-YEAR SURPRISE! |
So true! Thanks for affirming that Michael! Love the story about the farmer posted by Evan Truman. paz! p
|Posted By mark|
| music |
I guess those silly 5 year plans are for bankers and lenders. I would say we should focus on how to implement an actual music business that makes money. Not hocus pocus BS.
|Posted By Evan Truman|
| Bad Luck or Good Luck-Who knows? Life is a surprise |
A farmer had 1 horse that he used 4 tilling his fields. The horse escaped. When the neighbors heard, they sympathized over the old man's bad luck. "Bad luck? Good luck? Who knows?" the farmer said. The horse later returned with a pack of wild horses. The neighbors congratulated him 4 his good luck. "Good luck-bad luck. Who knows?" he said. When the farmer's son was attempting 2 tame 1 of the wild horses, he fell and broke his leg. Everyone agreed this was bad luck. Not the old man. Wks later, an army came into the village and forced every young man 2 go 2 war. When they saw the farmer's son had a broken leg, they let him stay. I agree. Life is a surprise. So my plan is 2 stay true 2 my purpose & keep farming my art.
|Posted By Robbin Michael Wagner|
| My Plan... |
Plan? As fast as I can, as often as I can, as many as I can as cheap as I can.... tomorrow? The same thing. :)
|Posted By Beth|
| Doorsteps |
So Michael, you've decided to leave a "surprise" on our mental doorsteps, knowing how that typically turns out ... with someone stomping a flaming bag full of sh*t while loudly screaming expletives into the night and then fetching their shotgun? Better run fast! ;),
|Posted By Rami|
| Right again! |
You're so right! Screw protocol! I've done it my way for years and it has always worked. Whenever I need investors for a documentary they always invest in the project on the table not the future of my company.
|Posted By Danny|
| Starting over |
Ain’t that the Truth! I know cause my own 5 year plan Just died of spontaneous combustion, and I’ve got ashes all over me and looking what to Do next. I’m starting over, busy building my brand, with “customer service” and “sensational product” as my new mottos.
|Posted By Glenda Witcomb|
| My protocol |
Yes, I come from the 5 year plan days, the job interviews Asking, “where do you want to be in 5 years?” and creating the Mission Statement, Be-ing the mission. So now I throw away all those formulas? Is there anything I can Bite into? Yes, I’m looking for a new “formula.” The new rule and new goal...I need more info, something more tangible.