Unseen Unsold (Read Time 0:49) The Internet provides us with an opportunity to do it all ourselves. However, there’s a downside: unless you’re an expert, whole-brained “multi-tasker,” you run the risk of completing production on your record, book, painting, script, video or big project, then failing to market it effectively, pitch it properly or “get it out there.” One of the most common frustrations I hear from clients: “I’m an artist not a salesman. I can easily produce creative ideas, I’m just not good at Internet marketing, social networking, or manifesting my work in the world.” Truth is, somebody’s gotta do the “left-brain” work that you’re not doing, otherwise you’ll be sitting alone in your castle with a stack of unseen, un-pitched, un-distributed, unsold, genius works of art and worthwhile ideas! If you’re really serious about moving your career/project forward, then you must overcome “resisting” this critical part of the process. Either hire someone to do it, find a partner, or hire a coach/consultant to help you hash out an intelligent plan. It’s time to start “thinking smart” about your pitch process and marketing strategy. Because if you don’t get your extraordinary art, jaw-dropping idea or worthwhile project in front of the people that matter, the part that you’re not doing will continue to haunt you.
J Michael Dolan

Unseen Unsold (Read Time 0:49)

The Internet provides us with an opportunity to do it all ourselves. However, there’s a downside: unless you’re an expert, whole-brained “multi-tasker,” you run the risk of completing production on your record, book, painting, script, video or big project, then failing to market it effectively, pitch it properly or “get it out there.” One of the most common frustrations I hear from clients: “I’m an artist not a salesman. I can easily produce creative ideas, I’m just not good at Internet marketing, social networking, or manifesting my work in the world.” Truth is, somebody’s gotta do the “left-brain” work that you’re not doing, otherwise you’ll be sitting alone in your castle with a stack of unseen, un-pitched, un-distributed, unsold, genius works of art and worthwhile ideas!

If you’re really serious about moving your career/project forward, then you must overcome “resisting” this critical part of the process. Either hire someone to do it, find a partner, or hire a coach/consultant to help you hash out an intelligent plan. It’s time to start “thinking smart” about your pitch process and marketing strategy. Because if you don’t get your extraordinary art, jaw-dropping idea or worthwhile project in front of the people that matter, the part that you’re not doing will continue to haunt you.


COMMENTS


Posted By Bjorn
Self promo
Busted!!!! Yep, I`m totally helpless in this department. I can only hope that your blog will help inspire me to serch out a left brainer. Thanx for the reminder.


Posted By Denise L. Cook, The ORACLE
Reply
so true. I just recently won the Spoken Word Billboard Award Rising Ranking Artist of the Year - 2012 and ranked #3 of 100 in the nation in radio airplay for Lunar Love affair. i hired a Publicist 19 days ago and things have moved forward in a way I haven't been able to move it in over 6 years. It makes such a difference having someone out front!Denise L. Cook, The ORACLE


Posted By Brian
promotion
J Michael Dolan, I really like your words of wisdom, keep the blogs coming, thanks. Also could you give us some more info on how to self promote & sell your own original music..


Posted By Gunnar
Unseen/Unsold
This is EXACTLY my issue! I have pages and pages of material written out and saved on my laptop; books I'm almost finished writing, comedy routines, ideas for songs, skits, bumper stickers, inventions...all of that brilliant stuff just in limbo on my computer with no focus and too much neurosis to get it all out there! My career coach/psychologist from a decade ago said I needed a "left brained" partner to succeed, wow NO S---


Posted By Randall Michael Tobin
The Hardest Part...
Michael, You hit the nail on the head! Creating music (or whatever art form you choose) is the fun part (and usually the easiest because it's the fun part)! Getting the finished product out there, be it CD, MP3, or live performance, is what takes the lion's share of one's time and energy. Roll up your sleeves and start promoting...


Posted By Kingvegas
If a Tree Falls in the Woods...
You are so, so right! Though I've been a self-help reader for years and I've read many music biz books last year around this time I started really digging in and paid a little $ for a marketing course. I can't say that I even made my money back but it did set me on a path to start recognizing not only what I've been doing wrong (and right) but what others have done to become successful at marketing themselves and their products (or not!) I have a few albums out and produce music every day but getting my stuff in front of people- what they call "driving traffic"- has been my biggest problem. Now that I've identified my biggest hurdle I've been taking steps to go around it, over it, knock it over, something...


Posted By Rachel
Marketing
Thank you Michael. I totally agree..it is marketing and I am working on this...still also working on a radical project. VERY SORRY to hear about Sandy.


Posted By Mitch
WEAK LEFT BRAIN
Unread? Unhelpful. Glad I read all your blogs, Michael, cause you always remind me of what I already know. Yes, I am the "right-brain" artistic type and blame my slow- moving career on my lacking business savvy. But no pro has an excuse NOT to find SOMEONE to promote their stuff. “Step up to the Plate,” I told myself after reading this. Thank you sir!


Posted By Bob Trumbel
Self Promo
I am reluctantly promoting my own creative works. Gave myself a deadline to either get the job done or FIRE MYSELF. --No excuses!

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• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
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• ART (read time :57)
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