BLEACHERS FILLED (Read time (0:57) Today it begins with the bleachers full, SRO, an attentive audience, filled with anticipation—those who are willing to give your music a spin, your videos a glance, your books a read, your products a chance, and your website more than a few seconds. It begins with a list of repeat customers—a continuous rendezvous with those who are willing to return for a second helping of whatever it is you’re dishing out. It begins with a group of dedicated fans and followers—those convinced that you’re worthy of their trust and deserving of their money. And it begins with your devotees—those who are willing to forward your art, evangelize about your work, and “YELP” their opinion. It no longer begins with an antiquated advertising campaign or a Jurassic marketing blitz. Rather, it begins with direct, personal, consistent communication with your fans, customers, friends and followers—through the very process that you resist the most: blogging, tweeting, continuous site upgrades, and all the diverse variety of social networking you can handle on a regular basis. It begins with including your customers in your creative process, consistently sharing your new and most recent art, always teasing them with free samples, always listening (and responding) to their critiques, and repeatedly inviting them into your world. It begins with engaging your followers with your story, your honest, transparent story, then building their trust over time—and then rewarding them for their devotion. I know that some of you read the same books and follow the same bloggers that I do. However most are resisting the message…actually the warning. Truth is, like it or not, we are currently in the midst of a great revolution, a “connection revolution,” a rendezvous with destiny. And whether you’re a new start-up, a seasoned corp, or a crazy genius artist, if your intention is to make a decent living at doing that which you love, then it all begins with slowly and intelligently filling up the bleachers and building your tribe…right now.
J Michael Dolan

BLEACHERS FILLED (Read time (0:57)

Today it begins with the bleachers full, SRO, an attentive audience, filled with anticipation—those who are willing to give your music a spin, your videos a glance, your books a read, your products a chance, and your website more than a few seconds. It begins with a list of repeat customers—a continuous rendezvous with those who are willing to return for a second helping of whatever it is you’re dishing out. It begins with a group of dedicated fans and followers—those convinced that you’re worthy of their trust and deserving of their money. And it begins with your devotees—those who are willing to forward your art, evangelize about your work, and “YELP” their opinion.

It no longer begins with an antiquated advertising campaign or a Jurassic marketing blitz. Rather, it begins with direct, personal, consistent communication with your fans, customers, friends and followers—through the very process that you resist the most: blogging, tweeting, continuous site upgrades, and all the diverse variety of social networking you can handle on a regular basis. It begins with including your customers in your creative process, consistently sharing your new and most recent art, always teasing them with free samples, always listening (and responding) to their critiques, and repeatedly inviting them into your world. It begins with engaging your followers with your story, your honest, transparent story, then building their trust over time—and then rewarding them for their devotion.

I know that some of you read the same books and follow the same bloggers that I do. However most are resisting the message…actually the warning. Truth is, like it or not, we are currently in the midst of a great revolution, a “connection revolution,” a rendezvous with destiny. And whether you’re a new start-up, a seasoned corp, or a crazy genius artist, if your intention is to make a decent living at doing that which you love, then it all begins with slowly and intelligently filling up the bleachers and building your tribe…right now.

COMMENTS


Posted By Teena
Filling up Bleachers
Just yesterday told my hip daughter twitter takes up too much of my time.. Went to a house concert friends organized for someone who had very little talent and creativity and was envious of all the support and encouragement she received a deeply wondering why has this not happened for me?...went to bed having a piety party... And doubting my own talents, questioning why has this opportunity never been provided for me?! Woke up this morning and read your blog... Thanks Michael for your insight and direction!


Posted By rachel
wow....
That's really all I can say Michael..wow. Well... Thank you! and....have a super day!! Rachel


Posted By Missy Burton
Keeping It Real
Michael you are dead on with this one buddy!!! Thanks for always keeping it real!


Posted By Steven Rotblatt
Filled Bleachers
and... old school marketing cannot be thrown out. Google ads work, still, beefing up SEO still works, though less than even a year ago. It's a new world with very, very few rules.


Posted By Aaron Wolfson
Stadiums Filled with Love Worldwide
;-) x ;-) = ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-) ;-)


Posted By Vallin SFAS
Screaming nymphettes in the bleachers
I keep my groupies CONSTANLY updated };)!


Posted By Stephen Mills
I got it!
I hear this message from Seth, Lefsetz and you all the time. I'm a pro procrastinator and I can not hear this message enough. Thank you so much.


Posted By Adryiana Mamon
Filled Bleachers
This reminds me of the movie, was it “Jules and Julia?” where the home cooking blogs about making each one of Julia Childs’ recipes and her chatty experience in doing that. She endears her blog readers to her in such a personal way to become part of her creative process. I myself am just starting to blog and I am fallilng in love with my readers. All crazy showbiz types of course. By the way, a friend of mine forwarded your blog to me and I have enjoyed it ever since. It is so inspirational, and I feel you are inside my head knowing EXACTLY what I’m going thru and cheering me all the way. Thanks again.

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2015 Posts:
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• Watch, Wonder & Wait (0:23)
• Your Middle Finger (0:17)
• Caution to the Wind (0:13)
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• Blink of an Eye (0:37)
• Wasted Power (timeless)
• Our Deepest Ache (1:25)
• Tiny Houses (0:09)
• The Relentless Refrain (0:17)
• TIME BOMB (0:27)
• Clear Thinking at the Wrong Moment (0:17)
• Working With Coppola
• Rules Don’t Apply (0:19)
• Big Blab (0:13)
• Embrace The Base (0:11)
• Divine Blush (0:21)
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• Romancing The Stone (0:39)
• My Big Ideas Love Me (0:11)
• Smart People Are Not Very Good (0:23)
• Slip Through The Cracks (0:33)
• What You’re Left With (0:23)
• Opportunity is Everywhere (0:31)
• Rattle The Cage (0:27) 
• The Wow Factor (0:23)
• Bye Bye Middleman (0:13)
• 15 Things You Probably Suck At
• Your Move (0:11)
• Your Grand Canyon (0:39)
• Better Start Swimming (0:31)
• Your Video (0:16)
• ad infinitum! (0:19)
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• Quack! Quack! Quack! (0:13)
• When You Need Answers (0:19)
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• By When? (0:19)
• Lifeblood (0:29)
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• Head In A Box (0:29)
• Help! (0:13)
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• TV 2.0: Blue Shirts & Open Windows (1:31)
• Dropping Out (0:13)
• No Stinking Manual (0:27)
• Freak Flag (0:23)
• THE BELL (0:47)
• Babysitting (0:31)
• Invaders From Mars (0:7)
• Powerful Fuc#ing Words
• Anything Goes (0:19)
• Oscar's Lesson (0:21)
• Too Old To Tango? (0:51)
• No Regrets (0:19)
• That Chinese Curse (0:21)
• Your Trump Card (0:19)
• When There's a Hole in Your Boat (0:9)
• Red-Hot Honey (0:29)
• UNWAVERING (0:15)
• Ruts & Grooves (0:19)
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2014 Posts:
• 8 Ways To Make 2015 Different
• Dig Deeper
• The Right to Sweat (0:13)
• IGNORED! (0:11)
• FRIDGE MAGNET (0:9)
• MONKEYS & RABBITS (0:37)
• MISGUIDED (0:13)
• GLOW (0:21)
• We're all Wizards (0:23)
• CHEESE (0:21)
• 2nd FIDDLE (0:19)
• THE RIGHT WAY (0:11)
• Crucial Connection (0:9)
• Mission Accomplished (0:15)
• UFO’s (0:13)
• 9 Career Killers
• STURDY SHOULDERS (0:17)
• Weasel & Whine (0:17)
• Choke, Stall & Flinch (0:21)
• MEDIOCRITY (0:29)
• THRILL RIDE! (0:49)
• Very, Very Soon (0:15)
• Spit’n In The Wind (0:17)
• IT’S SO EASY (0:15)
• WATCH & LEARN (0:49)
• More Than A Game  (0:19)
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• YOUR AMAZING COMBACK (0:27)
• THE NEXT LEVEL (0:59)
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• ABANDON SHIP? (0:41)
• PROMPTS (0:41)
• Robin Williams (0:21)
• Answer Free Zone (0:39)
• Best In The World (0:49)
• F_CK IT! (0:51)
• Nearly Impossible
• It’s Rigged (0:19)
• BORED (0:27)
• Permission Granted (0:31)
• Gag Me With A Spoon (0:43)
• I’m Not Sure (0:23)
• Do What I Do (0:43)
• HALFTIME (0:41)
• The Artist Rested (0:27)
• The Money Seminar (0:13)
• STRUGGLE (0:27)
• GOT GUTS? (0:21)
• THE TURN (0:53)
• Tune Your Sitar (0:19)
• TIGER IN THE VILLAGE (0:41)
• Lost In Translation (0:43)
• License To Choose (0:21)
• I Can’t Help You (0:29)
• SABOTAGE (0:20)
• BANGING YOUR HEAD (0:21)
• UBUNTU (0:39)
• IT’S PERSONAL (0:23)
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• Todays Forecast (0:15)
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• DRUNK MONKEYS (0:29)
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• TAKE IT PERSONALLY (0:17)
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• DON’T FLINCH! (0:19)
• The Pixar Pitch (0:35)
• FREE COOKIES (0:23)
• Oh, That Story (0:29)
• THERE’S NO EXCUSE (0:43)
• TWO GENIUSES (0:21)
• DAWDLING (0:29)
• CRAZIES RULE (0:49)
• OLYMPIC HEAD GAME (0:53)
• PACK OF LIES (0:19)
• WORK ON IT (0:27)
• WHACK THE PARROT (0:37)
• Hard To Explain (0:19)
• Seduced, Wooed & Choked (0:17)
• ROLLING IN THE DEEP (0:29)
• RIDE THE ROCKET (0:31)
• Hunker Down, Take Heed, Get Muddy (0:29)
• Better Safe Than Sorry (0:13)

2013 Posts:
• 7-Ways To Make 2014 Better
• Refried Art (Read time 0:29)
• Don’t Bogart The Good Stuff (Read time 0:30)
• YOU'RE GROUNDED! (Read time 0:25)
• Beat The Bush! (Read time 0:27)
• BREAKDOWN (Read time 0:19)
• 30 DAYS! (Read time 0:21)
• THANKS!
• WHAT RU WAITING FOR? (Read time 0:19)
• Ahead Isn’t Far Enough (Read time 0:27)
• The Field (Read time 0:37)
• Knee Jerks (Read time 0:23)
• What’s At Stake? (Read time 0:27)
• #1 Hit (Read time 0:41)
• ZIP LINE (Read time 0:43)
• GRAVITY (Read time 1:27)
• See’s Candy (Read time 0:31)
• NO SH%T! (Read time 0:57)
• FLYING SOLO (Read time 0:53)
• Consider The Ganesh Factor (Read time 0:27)
• Fishing In Your Private Pond (Read time 0:27)
• Why It's Taking So Long (Read time 0:53)
• Best Pizza In The World (Read time 0:51)
• 1st Impression  (Read time 0:19)
• Smart People Are Dumb (Read time 1:13)
• THIS WEEK (Read time 0:31)
• Must-Have, Must-See (Read time: 1:17)
• R U APPROPRIATE? (Read time 0:21)
• Screaming To Get Out! (Read time 0:49)
• Dangerous Assumptions (Read time 0:41)
• BLEACHERS FILLED (Read time (0:57)
• I'M NOT RIGHT FOR THIS (Read time 0:47)
• REDO (Read time 0:27)
• BRAVER, STRONGER, SMARTER (Read time 0:47)
• Sins Of Artists & Treps (Read time 0:29)
• Modus Operandi (Read time 0:49)
• A Dozen Mid-Year Reminders
• Isn’t It Ironic? (Read time 0:27)
• MY WAY (Read time 0:19)
• FILL THE VOID (Read time 0:27)
• SLOW DANCING (Read time 0:39)
• KILLING THE GOOD STUFF (Read time 0:27)
• A PETTY REMINDER (Read time 0:31)
• THE BIZ (Read time 0:57)
• TIME BANDITS (Read time: 021)
• Gatekeepers Begone (Read time 1:00)
• Spaced, Frozen & Dogged (Read time 0:31)
• EAT LIGHTNING (Read time 0:57)
• QUESTION & DOUBT (Read time 0:51)
• THE RIGHT THING
• SHOWTIME (Read time 0:51)
• OBSCURE BARVERY ( Read time 1:07)
• LEAP OF FAITH (Read time 0:29)
• That Time’n Thang (Read time 0:57)
• LIVING WITH ANTS (Read time 0:27)
• ROMANCING THE STONE (Read time 0:51)
• PLAYING SMALL (Read time 0:51)
• FLY IN THE RED ZONE
• ART + COMMERCE (Read time 0:43)
• A FLEETING GLIMPSE (Read time 0:47)

2012 Posts:
• 7-Ways To Make 2013 Better
• MIRACLE ON 34th (Read time 1:13)
• FAIL-SAFE
• FOLLOW THE LEADERS (Read time 0:39)
• ABSENCE OF FORMULA (Read time 0:51)
• Beginners Mind (Read time 0:43)
• 35 DAYS (Read time 0:47)
• THANKS!
• INDUSTRY MELT DOWN (READ TIME 1:37)
• Your Tired Strategy (Read time 0:27)
• FADE TO BLACK (Read time 1:27)
• DEEPER TRUTH (Read time 0:47)
• Blow Away Distraction 2012
• Unseen Unsold (Read Time 0:49)
• FILIBUSTER (Read time 0:30)
• Got Something To Prove? (Read time 0:37)
• R U OUT OF YOUR MIND? (read time 1:13)
• NO BIG SPLASH (Read time 0:27)
• Modus Operandi (Read time 0:49)
• DETACH (read time (0:31)
• PLAY BIGGER (Read time 0:17)
• DON’T GIVE UP (Read time :037)
• ALL TOGETHER NOW (Read time 1:03)
• R U READY? (Read time 0:47)
• EVERY SINGLE DAY (Read time 0:51)
• The New Marketing Dept. (Read time 0:23)
• O Captain! My Captain! (Read time 0:57)
• THE WORKHORSE AND THE FILLY (Read time 0:21)
• KEEP YOUR BOOTS MUDDY (Read time 0:37)
• When UR Best Effort Fails (Read time 0:29)
• STEEP CLIMB (Read time 0:27)
• SILENCE OF CHAMPIONS (Read time 1:13)
• WHY IT’S NOT WORKING (Read time 0:31)
• THE BUCK STOPS HERE (Read time 0:51)
• WE ALREADY TRIED THAT (Read Time 0:29)
• CHOOSE ONE (Read time 1:09)
• COMMIT NO PETTINESS
• LEGWORK (Read time 0:15)
• ARTISTS vs. ENTREPRENEURS (Read time 1:03)
• 5-YEAR SURPRISE! (Read time 0:43)
• MID-YEAR TO DO LIST (Read time 0:53)
• ALL IN (Read time 0:33)
• WHAT IF NOTHING CHANGES? (Read time 0:21)
• WADDA JACKASS! (Read time 1:07)
• WHAT ARE U SO AFRAID OF? (Read time 0:57)
• DON’T THINK! (Read time :31)
• Why incumbents rarely invent the future (Read time 1:13)
• THE BOX (Read time 0:33)
• STAND UP IN THE BOAT! (Read time 0:27)
• YOU’RE DREAM’N! (Read time 0:57)
• KNOWING (Read time 0:33)
• CONCEALED CONCERNS (Read time 0:47)
• TAMING THE $$$ BEAST (Read time 1:17)
• FAKING IT (Read time 0:17)
• STAYING POWER (Read time 0:47)
• 0:20 SECONDS OF INSANE COURAGE (Read time 0:51)
• GRASS (Read time 0:41)
• WITH BLOODY FINGERS I WRITE ON (read time 0:27)
• I'LL DO ANYTHING BUT THAT! (Read time 0:47)
• ASS ON THE LINE (Read time 1:37)
• MARKETING BLUES (Read time 0:47)
• THE LONG RUN (Read time 0:39)
• CREATIVITY TO THE RESCUE (Read time 2:07)
• THE RACER'S EDGE (Read time 0:41)
• NO WAY NO HOW! (Read time 0:27)
• THE SMART MONEY (Read time 0:25)
• YOU’RE CRAZY! (Read time 1:19)
• DANCING WITH YOUR DEVOTEES (Read time 0:39)
• LIBERTY!
• NO DOUBT (Read time 1:17)
• WHAT EVER YOU DO, DON'T TURN AROUND (read time :39)

2011 Posts:
• GRAND FINALE!
• 2-DOZEN WAYS TO MAKE 2012 BETTER!
• DEAR PRUDENCE (read time :43)
• COMPLAIN ALL YOU WANT! (read time :23)
• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
• THE 24 HOUR RULE (read time 2:21)
• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)