Must-Have, Must-See (Read time: 1:17) In 1984 someone walked into my office and asked if he could leave his Macintosh with me for a couple of weeks. He was an independent salesman, repping Apple products from his home. He said if I liked it he would sell me a new one for less than I would pay at a retail store. If I didn’t like it, he would just take it back at no charge. Sounded good to me, so I went for it. Before he left, all he did was show me how to turn it on, and gave me a quick demo of a crazy little thing called a “mouse.” When he returned after three weeks I bought four Mac computers: one for me, one for my partner Eric, one for our art director and one for our VP of sales. Remember, the “promo hook” they used back then was “Desktop Publishing.” So, being a publisher, I was very intrigued at the notion of producing our products faster, better and cheaper. I’ve been an Apple devotee ever since.HOWEVER; Just because I love Steve Jobs, just because I love apple products, just because I have confidence in Tim Cook, doesn't mean I'm going to run out and buy the new iPhone 5s. My most current iPhone is working fine. It syncs with my iPad, desktop and laptop, floats every bit of my data in and out of the cloud, and runs every app & software program I need, seamlessly and effortlessly. I like to upgrade (hardware) when something is so unique, so over-the-top, so jaw dropping that I can't live or work without it. That's when I shell out. When it’s must-have, must-see, must-hear, must-do, I’ll be at the front of the line with my wallet open. Just because you tell your fans and followers to buy your new record or book doesn't mean they will. Just because you spend six months re-designing your website doesn't mean you're going to get that many more visitors. Just because your fingertips are bloody from practicing the same guitar riff over and over doesn't mean your fans will love you any more. It's the “end product” that counts. It’s what you ultimately produce, it's what you finally release, publish, launch or ship that may or may not provoke us to lay down the bucks for the privilege of ownership. If you expect your devoted tribe to respond with likes, comments, follows and friends, then give them “what ever you’ve got.”However, if you expect them to respond with greenbacks or a credit card, then give them what THEY want, give them what THEY need, give them something that’s missing in THEIR lives, give them something that doesn’t sound like everyone else, or taste like all the others.We may be your devoted loving fans forever, but if you want us to fork over the bucks, give us something that we must-have, must-see, must-hear, must-do!
J Michael Dolan

Must-Have, Must-See (Read time: 1:17)

In 1984 someone walked into my office and asked if he could leave his Macintosh with me for a couple of weeks. He was an independent salesman, repping Apple products from his home. He said if I liked it he would sell me a new one for less than I would pay at a retail store. If I didn’t like it, he would just take it back at no charge. Sounded good to me, so I went for it. Before he left, all he did was show me how to turn it on, and gave me a quick demo of a crazy little thing called a “mouse.” When he returned after three weeks I bought four Mac computers: one for me, one for my partner Eric, one for our art director and one for our VP of sales. Remember, the “promo hook” they used back then was “Desktop Publishing.” So, being a publisher, I was very intrigued at the notion of producing our products faster, better and cheaper. I’ve been an Apple devotee ever since.

HOWEVER;
Just because I love Steve Jobs, just because I love apple products, just because I have confidence in Tim Cook, doesn't mean I'm going to run out and buy the new iPhone 5s. My most current iPhone is working fine. It syncs with my iPad, desktop and laptop, floats every bit of my data in and out of the cloud, and runs every app & software program I need, seamlessly and effortlessly. I like to upgrade (hardware) when something is so unique, so over-the-top, so jaw dropping that I can't live or work without it. That's when I shell out. When it’s must-have, must-see, must-hear, must-do, I’ll be at the front of the line with my wallet open.

Just because you tell your fans and followers to buy your new record or book doesn't mean they will. Just because you spend six months re-designing your website doesn't mean you're going to get that many more visitors. Just because your fingertips are bloody from practicing the same guitar riff over and over doesn't mean your fans will love you any more.

It's the “end product” that counts. It’s what you ultimately produce, it's what you finally release, publish, launch or ship that may or may not provoke us to lay down the bucks for the privilege of ownership.

If you expect your devoted tribe to respond with likes, comments, follows and friends, then give them “what ever you’ve got.”

However, if you expect them to respond with greenbacks or a credit card, then give them what THEY want, give them what THEY need, give them something that’s missing in THEIR lives, give them something that doesn’t sound like everyone else, or taste like all the others.

We may be your devoted loving fans forever, but if you want us to fork over the bucks, give us something that we must-have, must-see, must-hear, must-do!

COMMENTS


Posted By Spunky Munkey
Checklist
Sort of a formula success checklist,,


Posted By Bjorn
The musts...
You set my mind on fire Sir. You are truly heaven sent. Bless you.


Posted By CB.......
Must Have/Must See
DEAR PARTNER...........BEING ONE OF THE 4 PEOPLE THAT GOT THE COMPUTER, AS THE FIRST ONE IN MY LIFE, THAT WAS ALMOST 30 YEARS AGO. THANK YOU FOR THAT "GIFT," THANK YOU FOR GETTING ME INVOLVED IN "SONGWRITER MAGAZINE," THANK YOU FOR OUR PARTNERSHIP IN "THE NETWORK," LECTURES, SPEAKING AND SEMINARS AND MOST OF ALL, THANK YOU FOR YOUR FRIENDSHIP FOR OVER 30 YEARS...MUCH LOVE FROM YOUR LIFETIME BUDDY............CB


Posted By FreddieBrown
WOW
Being in the fashion industry, I'm constantly challenged to produce products that are compelling to a wide cross section of the population. Having started a business with no formal fashion training - I see the need for an element of "wow" in every design. If it doesn't , it goes into the graveyard where it does not see the light of savvy store buyers eyes. So often,I am amused that we have hundreds upon hundreds of credit cards in our system that people have entrusted to us year after year to ship them merchandise that they have ordered. Give them what they want, and they will give you what you want. It is no easy task, but we keep on being "braver, smarter, stronger" as Dolan says.


Posted By erik
great points!
I just wrote a blog post titled: Art as a Competitive Sport http://eriksaari.com/?p=171


Posted By Clem
No rush.
Well, I was going to pick up a 5s this weekend but now I'm going to pause. Better sell your Apple stock everybody:)


Posted By rachel
Instant and lasting..
Hi Michael! You know, I am trying to do all of the above..trench walking..first I have to make a way to make a lasting creation. This all takes $ which I am working at making, so that I can make a lasting creation. Oh with all my heart, this is my purpose in all of the busyness that causes Art to pause. So good to read your blogs Michael!!:-)


Posted By Donna Morsay
inspiring
I LOVE it! Steve always gave us what we wanted. In fact, most of the time we didn’t KNOW we wanted it. And he always made us hungry for the next thing. I’m with you....I don’t automatically run out and buy every Apple product when it comes out, but you can bet I stay up on each one. This is such an inspiration for my own “products,” that I would always ask what is wanted and needed next, anticipating that need, building a following and actively “listening” to the people that are looking for my product.


Posted By Jackson S.
Must make a buck!
I am CEO/owner of a talent agency. I battle with the artists that work for me (and the artist inside of me) when I ask the question, “Will people pay money for This?” I am going to forward this particular blog to ALL of my employees because you have said this better than I ever could. Thanx, J Michael!


Posted By jane janes
Art
I am an artist (literally)...a painter and multimedia artist. I never think of my art as an “end product,” but my agent thinks of it that way, because he markets it. And this is how I make my living. But I must say I do give 100% to my art, “whatever I’ve got.” My agent makes me aware of what sells and what doesn’t, but I can’t say that alters what I “produce.”

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2015 Posts:
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• Tiny Houses (0:09)
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• TIME BOMB (0:27)
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• Big Blab (0:13)
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• Slip Through The Cracks (0:33)
• What You’re Left With (0:23)
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• Rattle The Cage (0:27) 
• The Wow Factor (0:23)
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• 15 Things You Probably Suck At
• Your Move (0:11)
• Your Grand Canyon (0:39)
• Better Start Swimming (0:31)
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• ad infinitum! (0:19)
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• Babysitting (0:31)
• Invaders From Mars (0:7)
• Powerful Fuc#ing Words
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• Oscar's Lesson (0:21)
• Too Old To Tango? (0:51)
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• Your Trump Card (0:19)
• When There's a Hole in Your Boat (0:9)
• Red-Hot Honey (0:29)
• UNWAVERING (0:15)
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2014 Posts:
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• Dig Deeper
• The Right to Sweat (0:13)
• IGNORED! (0:11)
• FRIDGE MAGNET (0:9)
• MONKEYS & RABBITS (0:37)
• MISGUIDED (0:13)
• GLOW (0:21)
• We're all Wizards (0:23)
• CHEESE (0:21)
• 2nd FIDDLE (0:19)
• THE RIGHT WAY (0:11)
• Crucial Connection (0:9)
• Mission Accomplished (0:15)
• UFO’s (0:13)
• 9 Career Killers
• STURDY SHOULDERS (0:17)
• Weasel & Whine (0:17)
• Choke, Stall & Flinch (0:21)
• MEDIOCRITY (0:29)
• THRILL RIDE! (0:49)
• Very, Very Soon (0:15)
• Spit’n In The Wind (0:17)
• IT’S SO EASY (0:15)
• WATCH & LEARN (0:49)
• More Than A Game  (0:19)
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• YOUR AMAZING COMBACK (0:27)
• THE NEXT LEVEL (0:59)
• The Most Important Thing (0:29)
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• PROMPTS (0:41)
• Robin Williams (0:21)
• Answer Free Zone (0:39)
• Best In The World (0:49)
• F_CK IT! (0:51)
• Nearly Impossible
• It’s Rigged (0:19)
• BORED (0:27)
• Permission Granted (0:31)
• Gag Me With A Spoon (0:43)
• I’m Not Sure (0:23)
• Do What I Do (0:43)
• HALFTIME (0:41)
• The Artist Rested (0:27)
• The Money Seminar (0:13)
• STRUGGLE (0:27)
• GOT GUTS? (0:21)
• THE TURN (0:53)
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• TIGER IN THE VILLAGE (0:41)
• Lost In Translation (0:43)
• License To Choose (0:21)
• I Can’t Help You (0:29)
• SABOTAGE (0:20)
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2013 Posts:
• 7-Ways To Make 2014 Better
• Refried Art (Read time 0:29)
• Don’t Bogart The Good Stuff (Read time 0:30)
• YOU'RE GROUNDED! (Read time 0:25)
• Beat The Bush! (Read time 0:27)
• BREAKDOWN (Read time 0:19)
• 30 DAYS! (Read time 0:21)
• THANKS!
• WHAT RU WAITING FOR? (Read time 0:19)
• Ahead Isn’t Far Enough (Read time 0:27)
• The Field (Read time 0:37)
• Knee Jerks (Read time 0:23)
• What’s At Stake? (Read time 0:27)
• #1 Hit (Read time 0:41)
• ZIP LINE (Read time 0:43)
• GRAVITY (Read time 1:27)
• See’s Candy (Read time 0:31)
• NO SH%T! (Read time 0:57)
• FLYING SOLO (Read time 0:53)
• Consider The Ganesh Factor (Read time 0:27)
• Fishing In Your Private Pond (Read time 0:27)
• Why It's Taking So Long (Read time 0:53)
• Best Pizza In The World (Read time 0:51)
• 1st Impression  (Read time 0:19)
• Smart People Are Dumb (Read time 1:13)
• THIS WEEK (Read time 0:31)
• Must-Have, Must-See (Read time: 1:17)
• R U APPROPRIATE? (Read time 0:21)
• Screaming To Get Out! (Read time 0:49)
• Dangerous Assumptions (Read time 0:41)
• BLEACHERS FILLED (Read time (0:57)
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• REDO (Read time 0:27)
• BRAVER, STRONGER, SMARTER (Read time 0:47)
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• Modus Operandi (Read time 0:49)
• A Dozen Mid-Year Reminders
• Isn’t It Ironic? (Read time 0:27)
• MY WAY (Read time 0:19)
• FILL THE VOID (Read time 0:27)
• SLOW DANCING (Read time 0:39)
• KILLING THE GOOD STUFF (Read time 0:27)
• A PETTY REMINDER (Read time 0:31)
• THE BIZ (Read time 0:57)
• TIME BANDITS (Read time: 021)
• Gatekeepers Begone (Read time 1:00)
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• ROMANCING THE STONE (Read time 0:51)
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2012 Posts:
• 7-Ways To Make 2013 Better
• MIRACLE ON 34th (Read time 1:13)
• FAIL-SAFE
• FOLLOW THE LEADERS (Read time 0:39)
• ABSENCE OF FORMULA (Read time 0:51)
• Beginners Mind (Read time 0:43)
• 35 DAYS (Read time 0:47)
• THANKS!
• INDUSTRY MELT DOWN (READ TIME 1:37)
• Your Tired Strategy (Read time 0:27)
• FADE TO BLACK (Read time 1:27)
• DEEPER TRUTH (Read time 0:47)
• Blow Away Distraction 2012
• Unseen Unsold (Read Time 0:49)
• FILIBUSTER (Read time 0:30)
• Got Something To Prove? (Read time 0:37)
• R U OUT OF YOUR MIND? (read time 1:13)
• NO BIG SPLASH (Read time 0:27)
• Modus Operandi (Read time 0:49)
• DETACH (read time (0:31)
• PLAY BIGGER (Read time 0:17)
• DON’T GIVE UP (Read time :037)
• ALL TOGETHER NOW (Read time 1:03)
• R U READY? (Read time 0:47)
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• KEEP YOUR BOOTS MUDDY (Read time 0:37)
• When UR Best Effort Fails (Read time 0:29)
• STEEP CLIMB (Read time 0:27)
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• WHY IT’S NOT WORKING (Read time 0:31)
• THE BUCK STOPS HERE (Read time 0:51)
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• CHOOSE ONE (Read time 1:09)
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• LEGWORK (Read time 0:15)
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• THE SMART MONEY (Read time 0:25)
• YOU’RE CRAZY! (Read time 1:19)
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• LIBERTY!
• NO DOUBT (Read time 1:17)
• WHAT EVER YOU DO, DON'T TURN AROUND (read time :39)

2011 Posts:
• GRAND FINALE!
• 2-DOZEN WAYS TO MAKE 2012 BETTER!
• DEAR PRUDENCE (read time :43)
• COMPLAIN ALL YOU WANT! (read time :23)
• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
• THE 24 HOUR RULE (read time 2:21)
• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)