Best Pizza In The World (Read time 0:51)  I was 29 when I started my first magazine. After my partner and I printed the first issue we literally ran to the newsstand at the corner of Hollywood Blvd. & Cahuenga and waited for people to buy it. Huh? No advanced email blast? No notification sent out to the tribe that we were coming? No tweets, no Facebook posts, no Google+ or Pinterest? Nope. My partner managed to get Music Connection in forty 7-11’s, newsstands and music stores throughout Los Angeles and we figured that that was enough exposure to get the company moving. So we waited…and waited…and waited. Until one by one music people would accidently bump into it and buy it. Took years to finally catch on and become “the most beloved music mag in the industry” (according to the L.A. Times). If we had had the ability to establish a tribe first, then build anticipation for our product BEFORE it even hit the stands…well, it would have taken a lot less time and effort. Fortunately today the “connection revolution” provides the opportunity to build anticipation and excitement first, BEFORE your product ships. Just like movie previews, you have the opportunity to entice us with your new music BEFORE your record is even released, or better yet BEFORE airplay, even BEFORE your next gig! You have the opportunity to lure us in with excerpts from your new book BEFORE it’s published. And you have the opportunity to get our opinion or win our vote with your new forthcoming, worthwhile creative idea BEFORE it’s even financed. If you start building and growing your tribe now, by the end of this year you could begin to tease the pallets of your fans and customers, tempt their salivary glands, and create a ravenous hunger for your “extraordinary pizza” BEFORE it’s even out of the oven!  By the way, the best pizza in the world is “Barones” in Sherman Oaks, California. Yummy!
J Michael Dolan

Best Pizza In The World (Read time 0:51)

 I was 29 when I started my first magazine. After my partner and I printed the first issue we literally ran to the newsstand at the corner of Hollywood Blvd. & Cahuenga and waited for people to buy it. Huh? No advanced email blast? No notification sent out to the tribe that we were coming? No tweets, no Facebook posts, no Google+ or Pinterest? Nope. My partner managed to get Music Connection in forty 7-11’s, newsstands and music stores throughout Los Angeles and we figured that that was enough exposure to get the company moving. So we waited…and waited…and waited. Until one by one music people would accidently bump into it and buy it. Took years to finally catch on and become “the most beloved music mag in the industry” (according to the L.A. Times). If we had had the ability to establish a tribe first, then build anticipation for our product BEFORE it even hit the stands…well, it would have taken a lot less time and effort.

Fortunately today the “connection revolution” provides the opportunity to build anticipation and excitement first, BEFORE your product ships. Just like movie previews, you have the opportunity to entice us with your new music BEFORE your record is even released, or better yet BEFORE airplay, even BEFORE your next gig! You have the opportunity to lure us in with excerpts from your new book BEFORE it’s published. And you have the opportunity to get our opinion or win our vote with your new forthcoming, worthwhile creative idea BEFORE it’s even financed.

If you start building and growing your tribe now, by the end of this year you could begin to tease the pallets of your fans and customers, tempt their salivary glands, and create a ravenous hunger for your “extraordinary pizza” BEFORE it’s even out of the oven!

 By the way, the best pizza in the world is “Barones” in Sherman Oaks, California. Yummy!


COMMENTS


Posted By luna
thanks
just wanted to say how much your blogs help me as a writer. thank you


Posted By Rich Again
Pizza Pie-za Partz-a 2-za
Anyway, we're batting zero for 3500! Those are some very piss-poor odds! And we're good..you be the judge: www.reverbnation.com/richpulinmusicalfamily So the tenacity behind promoting 'our pizza' named 'Rich Pulin Musical Family', (cheeseless, by the way!) is fierce..work ethics high, band excellent....what could the problem be? Could it be that the majority of those people aren't decision-makers? Hmm.....they look and sound important! I don't have the answer.... If I had some real money and heard Brooke sing, Bingo(!)she'd be signed with a tidily respectable stipend for signing! So, this is an ongoing pizza... Want a slice?


Posted By Rich Again
'Pizza-Pie-za'
Sherman Oaks & Naples aren't going to 'sneak' away 'sneakily' with a 'best pizza' award! (Although I still maintain a Sherman Oaks mailing address!) The Apple Baby! That's where its at..er uh (preceded duh) that's right, ya done heard right! Doesn't have the reputation of being the best for nothing! Oh..the magazine thing.. Check this out: On linked in, over the past 6-12 months, I've sent over 3500 messages to music industry types, mainly introducing my brilliant vocalist-daughter Brooke, our music/videos, and ourselves..we're a family band..you heard right, a FAMILY band..Grandpa & Gramma write and produce & daughter, grandson, gramps & grams do the singing..we're good, but haven't been able to get arrested..yet!


Posted By Vamplified
Sounds Great!
H0w did you knOw that I have already begun creating that ummm... pizza? Will get back with you soon ;)


Posted By randy
Anticipation
I hesitate using the above subject title, because unfortunately, I start to think of 'ketchup' instead of Carly Simon. But regardless, she was 100% correct. I don't need to post the lyrics here, since most people know them. The anticipation of something does keep people waiting.... especially if there is a buzz about it. People don't want to miss out on something good -- or perceived to be good when it eventually happens. We need to create that flurry of excitement.


Posted By Aaron Wolfson
To Serve (Pizza) is to Rule !!!
Michael, Thank you for sharing your wisdom from your real world experience. So very clear and well written. When you are excited about what you are creating, and know that it is going to make other people's lives better, happier, and more successful, and do this is in a way that is very clear to them that this will work for them, they too will be excited, show up, and buy what your are serving. Pizza for everyone!!!


Posted By Teena
Pizza Best
Oh Michael There is just not enough hours in a day for me. I am trying to reinvent myself with a ZydecoJazz fusion! I was born in Louisiana and now sing Jazz before I embraced the Zydeco sound, dance and culture from Louisiana. Each time I share my idea with people they think it is such a great idea and can't wait to hear my band!So much to do so little time!


Posted By FreddieBrown
Tease. Please
I think it is a given to tease your customers every time you have something new, a new season, a new anything. It would be crazy not to use tech.and your database at your disposal. Thanks for the reminder and thoughts of Pizza floating about. BTW, Michael, Audible.com informs me today that there is a new Gladwell book out: David & Goliath... that should be something to write about. I love the audio as it is read by Gladwell himself.


Posted By Peter Kimmel
Pizza and tribes
Hahaha. Best pizza. . . So subjective. You speak the truth, because you lived it, you are a 'horses mouth'. I remember those early days. We made it up as We went along. I still do. Three great pizzas mentioned just above. Yes, Barones! Truly. When Vitello's was just an unknown little nabe restaurant, they had exceptional pizza. And it was the least expensive thing on the menu. Real dough and hand cut ingredients.


Posted By Kitia
Pizza
Maybe not the best, but the only pizza in the world is in Naples, or region Campania if you want, Italy. And don't wait to be teased, don't dream it: go there and eat it! Bon appetit my friends.


Posted By Beth Marcus
Pre-cooked pizza
Great blog as usual Michael. The best pizza by far is Bucca Di Beppo!


Posted By Robert Minrad
surpass expectation
To create the "idea" of a product before "they" hold it in their hands. Steve Jobs was the master of this strategy and only succeeded because he never disappointed us. That's key: to "surpass expectation" when the product manifests. That earned reputation makes them salivate for what's next. Best pizza is Joe Peeps in Studio City.


Posted By Paul Ghander
Pizza
I can Smell the Pizza!!!! Isn't it all SO TRUE that now we have the tech advantage of tantalizing our customers BEFORE. And don't our customers enjoy being teased? What a great point. We simply are OBLIGATED to tease! I am writing on a scrap paper glued to my Apple screen, "TEASE. BEFORE.". My new marketing plan. Best pizza: Jacopos in Pacific Palisades.

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• DEAR PRUDENCE (read time :43)
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• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
• THE 24 HOUR RULE (read time 2:21)
• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)