#1 Hit (Read time 0:41)  Used to be, having a #1 hit in Billboard meant everything. Today being the #1 hit on Google means everything. Huh? So much focus is put on increasing your SEO, and paying top dollar to your “web guy” to get you there. Sure, you can buy a slot at the top, just like you could buy a slot on the music charts back in the day. However, if your site, product, art, video, music or service doesn't consistently raise eyebrows, or doesn't resonate, no Google ranking will make a difference. More “hits" don’t always translate into better results.I think if what you have to offer is worth bookmarking, downloading and sharing, then it will spread faster than any SEO strategy. If it doesn’t get shared, or if you can’t manage to get people to follow you or subscribe to your world, or if you’re slowly losing customers and fans, it’s probably time to go back in the studio, or barricade yourself in your creative space and start over. That’s not a bad thing. Like the warning light on your dashboard, it’s warning you that something needs to be done. You need to take some sort of “smart action.”I think there are circumstances when optimizing a site for search engines can be beneficial. I also believe that an intelligent marketing plan is the one that creates a unique, invaluable and unforgettable benefit for the end user, and builds a continuous following of devoted fans and customers for you. So that you can continue to live the independent life of a crazy, genius artist/entrepreneur. Make sense?Here’s an article on SEO results.  
J Michael Dolan

#1 Hit (Read time 0:41)

 Used to be, having a #1 hit in Billboard meant everything. Today being the #1 hit on Google means everything. Huh?

So much focus is put on increasing your SEO, and paying top dollar to your “web guy” to get you there. Sure, you can buy a slot at the top, just like you could buy a slot on the music charts back in the day. However, if your site, product, art, video, music or service doesn't consistently raise eyebrows, or doesn't resonate, no Google ranking will make a difference. More “hits" don’t always translate into better results.

I think if what you have to offer is worth bookmarking, downloading and sharing, then it will spread faster than any SEO strategy. If it doesn’t get shared, or if you can’t manage to get people to follow you or subscribe to your world, or if you’re slowly losing customers and fans, it’s probably time to go back in the studio, or barricade yourself in your creative space and start over. That’s not a bad thing. Like the warning light on your dashboard, it’s warning you that something needs to be done. You need to take some sort of “smart action.”

I think there are circumstances when optimizing a site for search engines can be beneficial. I also believe that an intelligent marketing plan is the one that creates a unique, invaluable and unforgettable benefit for the end user, and builds a continuous following of devoted fans and customers for you. So that you can continue to live the independent life of a crazy, genius artist/entrepreneur. Make sense?

Here’s an article on SEO results.  


COMMENTS


Posted By AS
Create quality, don't chase SEO
In recent succession, Google has frequently changed it's algorithms. Wisely, now focusing on speech-like search queries (read: natural) and quality original content, while defeating and penalizing SEO tricks. This is good for everyone. Quality I assume, is to be defined by popularity, sharing, originality etc. The emphasis (for now) appears to be create value and rise to the top. Not a bad thing.


Posted By Michele
Seo first, brave then
Google is not the "territory" we all agree, but it is the most used "map".... I'm following a start up, and if we cannot generate quickly metrics to review Angels/Ventures doesn't see us, SEO is a must at first. Then i think it's possible to make experiments. But P&L is finally the steering tool. Really interesting topic.


Posted By Rachel
Re-inventing....the wheel??
Hi Michael! Thank you so much for your blogs of insight and expertise....Really appreciate them. Today,...you were just the placebo mist..I needed. Have a wonderful week, and know that I am listening. Rachel....:-)


Posted By Aaron Wolfson
Cause it to Happen !!!
Right action equals right result !!!


Posted By FreddieBrown
SEO
Ha, I sometimes think my best SEO are our potential customers and our products. Very frequently, new customers will call to say that they saw our products at such and such a place or that they ripped off the hang tag or bought a sample to locate us.. Yes, I'm a little slow to sink money into SEO's but I like the idea of creating products that people just had to have in their stores. Got product ?


Posted By PB
Got Milk?
"Got Milk" was another of those campaigns that got a lot of attention but didn't really deliver (!) for the milk industry. It did sell a lot of knock off T-Shirts and became part of the culture. Great points Michael. It's taken me a long time to understand that getting my phone to ring is no good unless it's the right person on the other end. Got Insight? You certainly do!


Posted By Bob Mannor
Starting over
I wasted so much money on SEO. Now I'm refocusing my energy (and money) on creating a better website and writing a blog.


Posted By Clarise
Continuous amazement!
I so agree! We all know what happened to the #1 Hit Wonders....Nothing! We have to constantly amaze our loyal followers on a regular basis…constantly.


Posted By Tom De Longe
SEO works for me!
I rent showbiz props and clothing, for music videos, movies, etc. My "web guy" has optimized my site for search engines. I see your point, but I think it works in my business.


Posted By Russall
SEO
My SEO is not the product itself. Although It IS crucial to have a friendly, eye-catching website to hook the customer, if the product sucks, that’s the end of it. (There’s a TV commercial that stuck with me BUT I have no idea what it’s advertising.) Apple’s first product was a “hit,” but what if Apple had started and stopped with its first “product?” Apple is clearly not a One-hit wonder. When I question my marketing plan, and my products, I follow Apple’s example.

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2015 Posts:
• Why Bother? (0:29)
• Tuning In (0:13)
• Sweet Solitude (0:39)
• What You Wouldn't Do (0:43)
• Unfair Game (0:13)
• New Shoes (0:17)
• Caution is Overrated (0:27)
• Humans (0:19)
• Fix The Fail (0:15)
• That ain't Work'n (0:23)
• Dear Crazy, Creative Genius (0:57)
• How To Make It Happen (0:07)
• Rosebud (0:19)
• Howlin’ at the Moon (0:29)
• Stifled & Stuck (0:13)
• Watch, Wonder & Wait (0:23)
• Your Middle Finger (0:17)
• Caution to the Wind (0:13)
• First We Suck, Then We’re Great (0:31)
• Blink of an Eye (0:37)
• Wasted Power (timeless)
• Our Deepest Ache (1:25)
• Tiny Houses (0:09)
• The Relentless Refrain (0:17)
• TIME BOMB (0:27)
• Clear Thinking at the Wrong Moment (0:17)
• Working With Coppola
• Rules Don’t Apply (0:19)
• Big Blab (0:13)
• Embrace The Base (0:11)
• Divine Blush (0:21)
• Dim Bulb (0:10)
• Belly Of The Beast (0:29)
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• Sense & Sensibility (0:9)
• There’s a Problem (0:29)
• Rock Beats Scissors (0:33)
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• Your New Strategy (0:19)
• Not Like Nostradamus (0:29)
• You Deserve A Week (0:13)
• Miracle On 34th
• Resolution Road (0:9)
• Reject The Flinch (0:41)
• Circle of Influence (0:41)
• Total Recall (0:7)
• Romancing The Stone (0:39)
• My Big Ideas Love Me (0:11)
• Smart People Are Not Very Good (0:23)
• Slip Through The Cracks (0:33)
• What You’re Left With (0:23)
• Opportunity is Everywhere (0:31)
• Rattle The Cage (0:27) 
• The Wow Factor (0:23)
• Bye Bye Middleman (0:13)
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• Shameless (0:9)
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• The Directors Trap (0:19)
• Bang Head Here (0:23)
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• Little League (0:17)
• Incessant Marketing (0:25)
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• THE POINT (0:33)
• Avant-Garde (0:27)
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• A Beautiful Struggle (0:23)
• Hoping vs. Knowing (0:43)
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• No Time to Wallow (0:25)
• Eyes Forward (0:23)
• 6 Ways to Make 2016 Better
• Daily Resolve (0:15)
• Business As Usual (0:19)
• You’re Headed in The Right Direction (0:19)
• Surefooted (0:15)
• 4-Things That Will Always Clog The Drain (0:19)
• Sticky Note #3
• Basketball POV (0:27)
• Think Outside The Box??? (0:15)
• Iron In The Fire (0:21)
• Your Magnificent Garage (0:33)
• Worthy Works Lives!
• Sticky Note #2
• Why Your Winning Formula is a Loser (0:27)
• Dreaming in The Drivers Seat (0:21)
• Managing the Madness (0:31)
• The Towel Toss (0:29)
• More Money Please (0:21)
• Back to The Bucket (0:23)
• 5 Building Blocks (1:13)
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• More Better Different (0:23)
• NO WAY! (0:21)
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• How To Play “Kick The Can” (0:31)
• Retreat! (0:47)
• Trust Your Tribe (0:29)
• Empty Vessels (0:9)
• "Yeah but…" (0:15)
• Determined (0:13)
• Who Cares? (0:23)
• The Fish And The Dog (1:00)
• 4th ¼ Reminders (0:31)
• The Waiting (0:17)
• Food Fight! (0:29)
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• Sticky Note #1
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• Monkey Marketing (0:23)
• My Personal Choice (0:29)
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• The Answer-Free Zone (0:49)
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• Tough Choice (0:7)
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• Victory's Grand Roar (0:17)
• The Cavalry Isn’t Coming (0:29)
• Own It (0:7)
• By When? (0:19)
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• The Upside (0:19)
• Tongue Tied (0:9)
• Weighing Facebook (1:19)
• Head In A Box (0:29)
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• Grand Illusion (0:29)
• TV 2.0: Blue Shirts & Open Windows (1:31)
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• No Stinking Manual (0:27)
• Freak Flag (0:23)
• THE BELL (0:47)
• Babysitting (0:31)
• Invaders From Mars (0:7)
• Powerful Fuc#ing Words
• Anything Goes (0:19)
• Oscar's Lesson (0:21)
• Too Old To Tango? (0:51)
• No Regrets (0:19)
• That Chinese Curse (0:21)
• Your Trump Card (0:19)
• When There's a Hole in Your Boat (0:9)
• Red-Hot Honey (0:29)
• UNWAVERING (0:15)
• Ruts & Grooves (0:19)
• 10 TIPS? (0:19)
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2014 Posts:
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• Dig Deeper
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• IGNORED! (0:11)
• FRIDGE MAGNET (0:9)
• MONKEYS & RABBITS (0:37)
• MISGUIDED (0:13)
• GLOW (0:21)
• We're all Wizards (0:23)
• CHEESE (0:21)
• 2nd FIDDLE (0:19)
• THE RIGHT WAY (0:11)
• Crucial Connection (0:9)
• Mission Accomplished (0:15)
• UFO’s (0:13)
• 9 Career Killers
• STURDY SHOULDERS (0:17)
• Weasel & Whine (0:17)
• Choke, Stall & Flinch (0:21)
• MEDIOCRITY (0:29)
• THRILL RIDE! (0:49)
• Very, Very Soon (0:15)
• Spit’n In The Wind (0:17)
• IT’S SO EASY (0:15)
• WATCH & LEARN (0:49)
• More Than A Game  (0:19)
• Edgy, Crabby & Restless (0:17)
• YOUR AMAZING COMBACK (0:27)
• THE NEXT LEVEL (0:59)
• The Most Important Thing (0:29)
• ABANDON SHIP? (0:41)
• PROMPTS (0:41)
• Robin Williams (0:21)
• Answer Free Zone (0:39)
• Best In The World (0:49)
• F_CK IT! (0:51)
• Nearly Impossible
• It’s Rigged (0:19)
• BORED (0:27)
• Permission Granted (0:31)
• Gag Me With A Spoon (0:43)
• I’m Not Sure (0:23)
• Do What I Do (0:43)
• HALFTIME (0:41)
• The Artist Rested (0:27)
• The Money Seminar (0:13)
• STRUGGLE (0:27)
• GOT GUTS? (0:21)
• THE TURN (0:53)
• Tune Your Sitar (0:19)
• TIGER IN THE VILLAGE (0:41)
• Lost In Translation (0:43)
• License To Choose (0:21)
• I Can’t Help You (0:29)
• SABOTAGE (0:20)
• BANGING YOUR HEAD (0:21)
• UBUNTU (0:39)
• IT’S PERSONAL (0:23)
• Breakfast With Champions (1:13)
• Todays Forecast (0:15)
• Oh No! It’s Cracked (0:17)
• DRUNK MONKEYS (0:29)
• When Your Bones Grow (0:41)
• HIGHWAY 1 (0:23)
• TWO VIDEOS, 3 LESSONS
• TAKE IT PERSONALLY (0:17)
• The Next BIG Step (0:13)
• DON’T FLINCH! (0:19)
• The Pixar Pitch (0:35)
• FREE COOKIES (0:23)
• Oh, That Story (0:29)
• THERE’S NO EXCUSE (0:43)
• TWO GENIUSES (0:21)
• DAWDLING (0:29)
• CRAZIES RULE (0:49)
• OLYMPIC HEAD GAME (0:53)
• PACK OF LIES (0:19)
• WORK ON IT (0:27)
• WHACK THE PARROT (0:37)
• Hard To Explain (0:19)
• Seduced, Wooed & Choked (0:17)
• ROLLING IN THE DEEP (0:29)
• RIDE THE ROCKET (0:31)
• Hunker Down, Take Heed, Get Muddy (0:29)
• Better Safe Than Sorry (0:13)

2013 Posts:
• 7-Ways To Make 2014 Better
• Refried Art (Read time 0:29)
• Don’t Bogart The Good Stuff (Read time 0:30)
• YOU'RE GROUNDED! (Read time 0:25)
• Beat The Bush! (Read time 0:27)
• BREAKDOWN (Read time 0:19)
• 30 DAYS! (Read time 0:21)
• THANKS!
• WHAT RU WAITING FOR? (Read time 0:19)
• Ahead Isn’t Far Enough (Read time 0:27)
• The Field (Read time 0:37)
• Knee Jerks (Read time 0:23)
• What’s At Stake? (Read time 0:27)
• #1 Hit (Read time 0:41)
• ZIP LINE (Read time 0:43)
• GRAVITY (Read time 1:27)
• See’s Candy (Read time 0:31)
• NO SH%T! (Read time 0:57)
• FLYING SOLO (Read time 0:53)
• Consider The Ganesh Factor (Read time 0:27)
• Fishing In Your Private Pond (Read time 0:27)
• Why It's Taking So Long (Read time 0:53)
• Best Pizza In The World (Read time 0:51)
• 1st Impression  (Read time 0:19)
• Smart People Are Dumb (Read time 1:13)
• THIS WEEK (Read time 0:31)
• Must-Have, Must-See (Read time: 1:17)
• R U APPROPRIATE? (Read time 0:21)
• Screaming To Get Out! (Read time 0:49)
• Dangerous Assumptions (Read time 0:41)
• BLEACHERS FILLED (Read time (0:57)
• I'M NOT RIGHT FOR THIS (Read time 0:47)
• REDO (Read time 0:27)
• BRAVER, STRONGER, SMARTER (Read time 0:47)
• Sins Of Artists & Treps (Read time 0:29)
• Modus Operandi (Read time 0:49)
• A Dozen Mid-Year Reminders
• Isn’t It Ironic? (Read time 0:27)
• MY WAY (Read time 0:19)
• FILL THE VOID (Read time 0:27)
• SLOW DANCING (Read time 0:39)
• KILLING THE GOOD STUFF (Read time 0:27)
• A PETTY REMINDER (Read time 0:31)
• THE BIZ (Read time 0:57)
• TIME BANDITS (Read time: 021)
• Gatekeepers Begone (Read time 1:00)
• Spaced, Frozen & Dogged (Read time 0:31)
• EAT LIGHTNING (Read time 0:57)
• QUESTION & DOUBT (Read time 0:51)
• THE RIGHT THING
• SHOWTIME (Read time 0:51)
• OBSCURE BARVERY ( Read time 1:07)
• LEAP OF FAITH (Read time 0:29)
• That Time’n Thang (Read time 0:57)
• LIVING WITH ANTS (Read time 0:27)
• ROMANCING THE STONE (Read time 0:51)
• PLAYING SMALL (Read time 0:51)
• FLY IN THE RED ZONE
• ART + COMMERCE (Read time 0:43)
• A FLEETING GLIMPSE (Read time 0:47)

2012 Posts:
• 7-Ways To Make 2013 Better
• MIRACLE ON 34th (Read time 1:13)
• FAIL-SAFE
• FOLLOW THE LEADERS (Read time 0:39)
• ABSENCE OF FORMULA (Read time 0:51)
• Beginners Mind (Read time 0:43)
• 35 DAYS (Read time 0:47)
• THANKS!
• INDUSTRY MELT DOWN (READ TIME 1:37)
• Your Tired Strategy (Read time 0:27)
• FADE TO BLACK (Read time 1:27)
• DEEPER TRUTH (Read time 0:47)
• Blow Away Distraction 2012
• Unseen Unsold (Read Time 0:49)
• FILIBUSTER (Read time 0:30)
• Got Something To Prove? (Read time 0:37)
• R U OUT OF YOUR MIND? (read time 1:13)
• NO BIG SPLASH (Read time 0:27)
• Modus Operandi (Read time 0:49)
• DETACH (read time (0:31)
• PLAY BIGGER (Read time 0:17)
• DON’T GIVE UP (Read time :037)
• ALL TOGETHER NOW (Read time 1:03)
• R U READY? (Read time 0:47)
• EVERY SINGLE DAY (Read time 0:51)
• The New Marketing Dept. (Read time 0:23)
• O Captain! My Captain! (Read time 0:57)
• THE WORKHORSE AND THE FILLY (Read time 0:21)
• KEEP YOUR BOOTS MUDDY (Read time 0:37)
• When UR Best Effort Fails (Read time 0:29)
• STEEP CLIMB (Read time 0:27)
• SILENCE OF CHAMPIONS (Read time 1:13)
• WHY IT’S NOT WORKING (Read time 0:31)
• THE BUCK STOPS HERE (Read time 0:51)
• WE ALREADY TRIED THAT (Read Time 0:29)
• CHOOSE ONE (Read time 1:09)
• COMMIT NO PETTINESS
• LEGWORK (Read time 0:15)
• ARTISTS vs. ENTREPRENEURS (Read time 1:03)
• 5-YEAR SURPRISE! (Read time 0:43)
• MID-YEAR TO DO LIST (Read time 0:53)
• ALL IN (Read time 0:33)
• WHAT IF NOTHING CHANGES? (Read time 0:21)
• WADDA JACKASS! (Read time 1:07)
• WHAT ARE U SO AFRAID OF? (Read time 0:57)
• DON’T THINK! (Read time :31)
• Why incumbents rarely invent the future (Read time 1:13)
• THE BOX (Read time 0:33)
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• YOU’RE DREAM’N! (Read time 0:57)
• KNOWING (Read time 0:33)
• CONCEALED CONCERNS (Read time 0:47)
• TAMING THE $$$ BEAST (Read time 1:17)
• FAKING IT (Read time 0:17)
• STAYING POWER (Read time 0:47)
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• GRASS (Read time 0:41)
• WITH BLOODY FINGERS I WRITE ON (read time 0:27)
• I'LL DO ANYTHING BUT THAT! (Read time 0:47)
• ASS ON THE LINE (Read time 1:37)
• MARKETING BLUES (Read time 0:47)
• THE LONG RUN (Read time 0:39)
• CREATIVITY TO THE RESCUE (Read time 2:07)
• THE RACER'S EDGE (Read time 0:41)
• NO WAY NO HOW! (Read time 0:27)
• THE SMART MONEY (Read time 0:25)
• YOU’RE CRAZY! (Read time 1:19)
• DANCING WITH YOUR DEVOTEES (Read time 0:39)
• LIBERTY!
• NO DOUBT (Read time 1:17)
• WHAT EVER YOU DO, DON'T TURN AROUND (read time :39)

2011 Posts:
• GRAND FINALE!
• 2-DOZEN WAYS TO MAKE 2012 BETTER!
• DEAR PRUDENCE (read time :43)
• COMPLAIN ALL YOU WANT! (read time :23)
• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
• THE 24 HOUR RULE (read time 2:21)
• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)