#1 Hit (Read time 0:41)
Used to be, having a #1 hit in Billboard meant everything. Today being the #1 hit on Google means everything. Huh?
So much focus is put on increasing your SEO, and paying top dollar to your “web guy” to get you there. Sure, you can buy a slot at the top, just like you could buy a slot on the music charts back in the day. However, if your site, product, art, video, music or service doesn't consistently raise eyebrows, or doesn't resonate, no Google ranking will make a difference. More “hits" don’t always translate into better results.
|Posted By AS|
| Create quality, don't chase SEO |
In recent succession, Google has frequently changed it's algorithms. Wisely, now focusing on speech-like search queries (read: natural) and quality original content, while defeating and penalizing SEO tricks. This is good for everyone. Quality I assume, is to be defined by popularity, sharing, originality etc. The emphasis (for now) appears to be create value and rise to the top. Not a bad thing.
|Posted By Michele|
| Seo first, brave then |
Google is not the "territory" we all agree, but it is the most used "map".... I'm following a start up, and if we cannot generate quickly metrics to review Angels/Ventures doesn't see us, SEO is a must at first. Then i think it's possible to make experiments. But P&L is finally the steering tool. Really interesting topic.
|Posted By Rachel|
| Re-inventing....the wheel?? |
Hi Michael! Thank you so much for your blogs of insight and expertise....Really appreciate them. Today,...you were just the placebo mist..I needed. Have a wonderful week, and know that I am listening. Rachel....:-)
|Posted By Aaron Wolfson|
| Cause it to Happen !!! |
Right action equals right result !!!
|Posted By FreddieBrown|
| SEO |
Ha, I sometimes think my best SEO are our potential customers and our products. Very frequently, new customers will call to say that they saw our products at such and such a place or that they ripped off the hang tag or bought a sample to locate us.. Yes, I'm a little slow to sink money into SEO's but I like the idea of creating products that people just had to have in their stores. Got product ?
|Posted By PB|
| Got Milk? |
"Got Milk" was another of those campaigns that got a lot of attention but didn't really deliver (!) for the milk industry. It did sell a lot of knock off T-Shirts and became part of the culture. Great points Michael. It's taken me a long time to understand that getting my phone to ring is no good unless it's the right person on the other end. Got Insight? You certainly do!
|Posted By Bob Mannor|
| Starting over |
I wasted so much money on SEO. Now I'm refocusing my energy (and money) on creating a better website and writing a blog.
|Posted By Clarise|
| Continuous amazement! |
I so agree! We all know what happened to the #1 Hit Wonders....Nothing! We have to constantly amaze our loyal followers on a regular basis…constantly.
|Posted By Tom De Longe|
| SEO works for me! |
I rent showbiz props and clothing, for music videos, movies, etc. My "web guy" has optimized my site for search engines. I see your point, but I think it works in my business.
|Posted By Russall|
| SEO |
My SEO is not the product itself. Although It IS crucial to have a friendly, eye-catching website to hook the customer, if the product sucks, that’s the end of it. (There’s a TV commercial that stuck with me BUT I have no idea what it’s advertising.) Apple’s first product was a “hit,” but what if Apple had started and stopped with its first “product?” Apple is clearly not a One-hit wonder. When I question my marketing plan, and my products, I follow Apple’s example.