Hard To Explain (0:19) You wouldn't believe how many times I've asked the question and gotten the same answer: What kind of music do you play? “It's hard to explain.” What's your screenplay about? “It's hard to explain.” What does your business do? “It's hard to explain.” Sounds a bit arrogant to me. It suggests that your art, product or service may be too esoteric, or perplexing or over my head, and it's an effort to find the words to explain it to me. Do you really want us to follow your work or do you just want to impress us with your brilliance? If you really want us as a customer, follower or fan, it's probably best to continue working on a clear, articulate way of explaining who you are, what you’re offering, and what you want from us. Truth is, you can’t build a dream if you can’t clearly explain what it is.
J Michael Dolan

Hard To Explain (0:19)

You wouldn't believe how many times I've asked the question and gotten the same answer: What kind of music do you play? “It's hard to explain.” What's your screenplay about? “It's hard to explain.” What does your business do? “It's hard to explain.” Sounds a bit arrogant to me. It suggests that your art, product or service may be too esoteric, or perplexing or over my head, and it's an effort to find the words to explain it to me. Do you really want us to follow your work or do you just want to impress us with your brilliance? If you really want us as a customer, follower or fan, it's probably best to continue working on a clear, articulate way of explaining who you are, what you’re offering, and what you want from us. Truth is, you can’t build a dream if you can’t clearly explain what it is.


COMMENTS


Posted By Rich
Personal Charter/Personal Purpose
So very often Your blog seems to be speaking to me personally and I thank you for that! You have a real gift for making a profound difference in your readers lives! This is Great Stuff!!! Possibly related--Maintaining focus by displaying a reminder assists in prioritizing daily activities-- Making choices wisely. One of my teachers suggested that each person have a "personal purpose statement" (one sentence that can be displayed on a phone or computer screen that could also possibly be the Pitch you are pointing to...) To expand this to a personal charter add top 3 personal values and top 3 count on able actions! Thank you for your profound contributions!


Posted By laura bruno lilly
the pitch
Also known as the classic 'Elevator Pitch.' Totally basic to marketing yourself as a working musician!!! (or writer, artist, entrepreneur)


Posted By joe
why bother..
I'm the only one who knows and cares that I'm a master at what I do.. if I explain it you'll think I'm just blowin my own trumpet as the saying goes.. and if I have to explain how inspired jazz is and where it can go spirtually then who's going to bother to try and understand or be interested? I'm drawn to things but not because somebody tries to draw me in.. that's a turnoff.. spammers don't you dare.. you better beware.. your tatics ain't fair and boring is there.. it ain't hard to explain.. it just ain't worth explaining! unless you're trying to sell yourself or something I suppose :-)


Posted By Rachel
For Example
My song sounds like Stevie Nicks jams a bit with Kate Bush... Good insight Michael as to the need for clarification. I struggle with this myself. Writing is very versatile and I find I need to come up with a new description with each new album. Good to think about:-) Rachel


Posted By adjultade
Analysis
Interesting you have the Frank/Dweezil picture heading this blog ~ I tried to find a concise quote as to how Frank might have answered the question. Still looking! In this genre-based time I find it more appropriate to have a project based approach to discussing the current work. I jot down thoughts about each song & then commit maybe three four lines to memory for the inevitable discussion. Being prepared is definitely the key.


Posted By Perry Senn
Hard to xplain
Yup. That's a good one. Too many musicians (although they don't realize that it shows how green they are), think they've got the most unique formula of four chords in a twelve tone scale. Hehe


Posted By FreddieBrown
Depends, Kinda etc
I would have to include these annoying uncommitted, can't stand for my own opinions catch phrases: 1) It "depends".. 2) "Kinda"...as in kinda nice, kinda sweet Most people can't take a stand on the simplest thing in case they look stupid if they make a definitive stand. Little do people know, that not giving your opinion diminishes your voice. I'm not saying go around being opinionated but don't be lazy in having an idea of who you are and what you stand for. Take a stand or else STFU. You can't tell that it is my pet peeve can you ?


Posted By Rick Friend
"Hard to Explain"
Nice!


Posted By PB
Preparation Ache
The theme I get from this is to be prepared. While spontaneity has it's place, I should not give the impression that this is he first time I've ever thought how to express my vision to another person/customer/partner. It's an opening to plant a seed and make a lasting impression. I don't want "complicated" to be the first seed I plant. Culttivate success! Thanks as always Michael!


Posted By Tod Moses
Re: Hard To Explain
Well, there is a first time for everything and this marks the first time for you posting a blog that I am really disappointed with. I get your point and even agree in principle but it seems like it's written without much understanding of how hard it is to define some music and what is at stake when you get it wrong, and I can't imagine that is true with you. No musician that has been doing this for very long underestimates the importance of branding but if you function in more eclectic, genre bending music forms it's very difficult. If you say, I do "Modern Rock" but your music also incorporates Blues and your potential listener really digs blues but hates Modern Rock, they may never give you a listen.


Posted By Bjorn
explain
Speechless! Eyeopener! Where would I be without you stimulating and challenging my brain with spot on commentaries like this one? I´d better work on this! Thanx. :-)


Posted By Rondo
Explain it!
I'm Currently at the NAMM show in L.A. and reading this blog this morning really woke me up big time! I always say "It's hard to explain." Now I think that's an amateur response to an opportune question. If someone asked the question they're obviously interested. And why on earth would I not grab the opportunity to fully explain my music. By the way, the NAMM show is absolutely fantastic this year! It’s early on the first day and it’s already packed!


Posted By James McMann
Be ready
ALWAYS be prepared to clearly explain an idea. Why we believe in it, how we plan to promote it, why we’re committed to this crazy idea.

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