The Pixar Pitch (0:35)
Thanks to Dan Pinks book "To Sell is Human," I found Emma Coats. She's the former story editor for Pixar. She has Pitched story ideas and has been pitched hundreds of times. According to her IMBd she’s also a writer/director known for the films, Brave, Horizon, and Monsters University. Emma says in order to move or pitch others, we need to become much better at clearly stating what it is we want and where it is we want people to go. A few years go she tweeted “The 22-Rules of Storytelling” and it went viral. She also came up with a simple, six-sentence template that every Pixar film shares, and I think it can teach any artist or entrepreneur a lot about building a story—regardless if it’s a music video, a screenplay, a novel, an investor presentation or anywhere a good story is needed. It’s called the “Pixar Pitch.” As an exercise, see if you can tell the story of your project, company, career goals, or impossible dream in this 6-sentence format:
The Pixar Pitch:
Here’s an example from Finding Nemo:
1. Once upon a time there was a widowed fish, named Marlin, who was extremely protective of his only son, Nemo.
|Posted By Bjorn|
| The Pixar pitch |
Thank you for sharing this important and ready to use tool. Putting it right to work.
|Posted By Jake Kot|
| A story line |
This is priceless info. Great that you posted this. Who doesn't have a story that could use some clarity? Thanks to both you and Emma on this.
|Posted By Rachel|
| Not one tear |
Once upon a time, in a small unnoticed village a young girl dropped a tear and hummed a small tune. Every day she hummed the tune, and it somehow made her feel better. One day, someone heard her singing. "Play me your tune for it soothes my soul" said the passerby....and so..she did. Because of that, more people asked her..to play them the tune...and so she did. Because of that the tune inside of her grew and grew and she knew she must take the tune to the top of the mountain, so that she could play the tune, for the people were sad, and asked to hear it. The mountain was steep and fierce, and the winds were strong, still, she carried on until she reached just the edge of the top and the tune, then played.
|Posted By Bob|
| In the bullpen |
Thanks for the pitching tip! Can't wait to try it out.
|Posted By Mitchell|
| True Story |
Once upon a time, (five years ago) I wanted to start my own company. Every day I would research to find out if anyone else was promoting my idea--they werenít! One day, with the research behind me, I took the next step and hired a professional business consultant. Because of that, I got some very expert feedback, and some very lucrative financing, which led me to making a couple of changes. Because of that, I launched an even better product. Until finally, my business is thriving! The End?
|Posted By Susan Zinnetti|
| Story pitch |
Because of this 6-step pitch, itís easier to now summarize my stories! Mine fit right into this format...Thank you, J. Michael and thank you Emma Coates!