TWO VIDEOS, 3 LESSONS
First of all, you don't have to like these 2 videos in order to catch my drift. Secondly, these lessons are not just applicable for music people. They work whether you’re a screenwriter, film director, actor, yoga studio owner, or the CEO of a billion dollar corp. Watch the videos before you read the blog.
Lesson 1—Youth: It’s not that they’re young and beautiful. It’s that the youth of today don’t know the rules. In fact, they think there are no rules! You and I come from a “rule set” that is no longer valid. The lesson: You don’t have to be young and pretty to be successful in the new world. You just have to let go of the limiting constraints of the way it used to work, and embrace the way it works now. (Not easy for most “technophobic” grown-ups).
Lesson 2—Distinction: You’ve got to have something worthwhile. Really worthwhile. To hold our attention, to keep us on your website, to provoke us to give you our time and money. You must provide something that is distinct and far beyond our expectations. Ordinary is out. Extraordinary is in. “WOW!” is even better.
Lesson 3—Reach: Imagine a new world where you could attract thousands or even millions of customers and fans without any salespeople or advertising. Imagine a tribe of devotees that follow you because they like what you do, use your products and services and love your art. NOT because they were provoked or manipulated by mass media marketing, or advertising. It all starts with slowly and intelligently building your tribe now, today. NOT after your CD is released or your book is published.
As far as I know, these two artists don’t know each other...yet. Sara a.k.a. Smouktahontas is from Finland and has rapidly grown her popularity as a singer/comedian in the virtual world. After so many million “hits” to her videos, she was recently invited to be on the “Ellen” show. Her current video, “One Girl, 14 Genres” was published on 3/9/14 and has attracted 4 million views. Joel a.k.a Roomie is from Sweeden. He’s known for his Youtube videos which in three years have attracted over 30,000 opt-in subscribers. His current video was inspired by Saras video. “One Guy, 14 Voices” was published 3/18/14 and has attracted 2 million views.
|Posted By rachel|
| A song |
Hi Michael:-) Roads diverge..there's mega talent in this world, and from all over the planet, free to choose from. But still a song deep from a heart has wings to fly. Have a great day everyone:-) Rachel
|Posted By Chico Fernandez|
| Two Videos |
In the past several years I have seen our customers at the Santa Monica Music Center become more and more diversified as musicians and artists come here from ALL OVER THE WORLD. It is inspiring and soooo educational to be exposed to their culture and styles as they apply it to their American experience.
|Posted By Sherri Del Soldato|
| Only as Old as You Think You Are |
As usual your post came at a most opportune time, Michael. When I think about my 24-year old self compared to my 43-year old self she was fearless. Tell her no and she was going to find a way around the obstacle. When one really thinks about it, most popular culture isn't created by youth. It's created by crazy, creative, geniuses that forget they are supposed to be too old to think outside the box. Time to get in touch with my fearless side as I tackle my new adventure this week. Thank you again for the reminder!
|Posted By Kingvegas|
| 2 Vids |
|Posted By Michael May|
| Thanks |
Michael, Once again THANK YOU!!! I have had one too many conversations with fellow musicians who will tell me "it ain't like it used to be" But nobody has an answer. When I take time to think this problem through (how to make a living as a working musician) I always end up at the same conclusion: The INTERNET. It has change everything...thanks for articulating what we all need to know ITS WAY BEYOND THINKING OUTSIDE OF THE BOX...If there is a "BOX" in the room it's blocking us from what we need to "see"
|Posted By Susan|
| 3 Lessons |
Often in life we are not given the lessons in such a direct format. We have to sift through them and figure out what the lessons are, if we have trained to learn in this fashion. Thanks for breaking down the lessons.
|Posted By Sharon Bagwell|
| Lessons |
I love this blog. Youth, Distinction, and Reach! Thank you Michael for sharing your insights and wisdom.
|Posted By Thomas Mann|
| Smart Youth |
We can learn so much just by observing how young people have managed to figure out how to promote, market and sell their talent—without using the old methods of a dying industry.
|Posted By Fillmore|
| Reach! |
WOW! Amazing language and singing skills. A couple of real engaging videos that break way out of the box. I understand about building our fan base first, before release our record.
|Posted By Susan Zinnetti|
| Two Videos |
These two have sure impressed me enough to seduce me into their tribes. How fascinating! I wonder what they would name this "mixed genre?" Hungry for more…….
|Posted By Rochelle|
| Shrinking world |
These show the globalization of music and language and culture. We in the USA are always interested in different cultures and want to glean the best of all worlds. I am making a mosaic in my studio and this feels like a music and language mosaic that breaks all the rules.