THE TURN (0:53) One of my favorite foreign films is the 2006 British release, The Prestige, starring David Bowie, Michael Cane, Hugh Jackman, Christian Bale and Scarlett Johansson. The film earned $14.8M on opening weekend in the U.S., debuting at #1, and ultimately soared to $109M thereafter. Here's what I walked out of the theater with (besides the awesome wife):  Every great magic trick consists of 3 acts:  The first act is called "The Pledge.” The magician shows you something ordinary, like a deck of cards or a top hat. The second act is called "The Turn." The magician takes the ordinary something and makes it do something extraordinary. The third act is called “The Prestige.” Wala! The audience loves you, your fans adore you, and your customers become devotees.  In your world, “The Pledge” is over. You already put your cards on the table when you committed to a career of independence and creativity. “The Prestige” will happen when your extraordinary screenplay is “opted,” your contagious video goes viral, or your business is sold for 18-billion.  However the act you want to focus on is “The Turn.” That moment when you stun your fans, wow your customers, and amaze your followers by offering them the unexpected, something they weren't anticipating, or something they didn't know they needed. When you arrive at “The Turn” you’ve piqued their interest and won their trust enough to bring them to “The Prestige.”  “The Turn” can also be (broadly) thought of as a tipping point, or a turning point—a time in your life when the circumstances have dramatically changed so much that they alter the course of your entire world, and present uncommon opportunities and possibilities.  Be aware of “The Turn” in your art and commerce, however be extra vigilant of “The Turn” in your own personal life—it can be magical.
J Michael Dolan

THE TURN (0:53)

One of my favorite foreign films is the 2006 British release, The Prestige, starring David Bowie, Michael Cane, Hugh Jackman, Christian Bale and Scarlett Johansson. The film earned $14.8M on opening weekend in the U.S., debuting at #1, and ultimately soared to $109M thereafter. Here's what I walked out of the theater with (besides the awesome wife):

 Every great magic trick consists of 3 acts: 

The first act is called "The Pledge.” The magician shows you something ordinary, like a deck of cards or a top hat.

The second act is called "The Turn." The magician takes the ordinary something and makes it do something extraordinary.

The third act is called “The Prestige.” Wala! The audience loves you, your fans adore you, and your customers become devotees. 

In your world, “The Pledge” is over. You already put your cards on the table when you committed to a career of independence and creativity. “The Prestige” will happen when your extraordinary screenplay is “opted,” your contagious video goes viral, or your business is sold for 18-billion. 

However the act you want to focus on is “The Turn.” That moment when you stun your fans, wow your customers, and amaze your followers by offering them the unexpected, something they weren't anticipating, or something they didn't know they needed. When you arrive at “The Turn” you’ve piqued their interest and won their trust enough to bring them to “The Prestige.” 

“The Turn” can also be (broadly) thought of as a tipping point, or a turning point—a time in your life when the circumstances have dramatically changed so much that they alter the course of your entire world, and present uncommon opportunities and possibilities. 

Be aware of “The Turn” in your art and commerce, however be extra vigilant of “The Turn” in your own personal life—it can be magical.


COMMENTS


Posted By Perry
Sound Check
Nothing like hiding away in your own personal money vault! If Polly had a parrot I'd call it Bobsun Apples. Now let's bolt!


Posted By John
The Turn
Your post reverberates through the canyons of my soul. It was just the kick I needed - to remind me of the Pledge I took 4 decades ago. Thanks!


Posted By Steve
magic
Just like magic your posts show up like a summer rain that brings a refreshing perspective to a dusty journey. Thanks


Posted By Keith Ikeda-Barry
Voilà!
A fresh way of thinking about that moment when the work begins to tell the artist what it is going to be. A gentle FYI, you're looking for the French word voilà (lit: "look there" or "there it is") rather than the non-existent homonym "wala" :)


Posted By Rachel
Seasons...
Wow! Sounds exciting:-) Thank you! Have a wonderful day! Rachel


Posted By Eckart
The Turn
Bravo! "The Turn" is the standing ovation--a Piece that confounds the mind, lifts the spirit, Stretches the imagination.....maybe earns a Nobel Prize. It is why Mac employees stand and applaud a new invention that changes how we Think, operate, communicate, invent in our now-changed world. As you say, lets not forget The Turns in our personal lives. When your Child first bikes without training wheels. When your spouse gets recognized at work. And our personal victories of accomplishment, Forgiving someone and taking a moment to do something kind without expecting a reward. There is a Season, Turn, Turn, Turn...


Posted By Kara Mi
Scary Turn
Watch for The Turn. It’s illusive and shows up when you least expect it.


Posted By Jude
Magic Life
The Pledge: I am a world-class musician. The Turn: I create world-class compositions. The Prestiege: Royality checks are in the mail.


Posted By Barbara Marcus
Magic
I think the Turn is everything. Sure the Prestige get’s all the glory because it provides the big payday. However the Turn is why the Prestige exists in the first place! Just like magic!

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