THE RIGHT WAY (0:11) Used to be there was a “right way” to get your work out there; radio, TV & print. Today there is no right way—there are many ways; social networking, blogging, videos, podcasts, webinars, spamming, tweeting, texting, crowdfunding, etc. The thing to do is try them all—give them all a fair chance to work, give them all 100% effort. In time you will downgrade the ones that don't work and bolster the ones that do. Truth is, having the choice of so many outrageous methods of marketing gets your work "out there" so much further then the “right way” ever did.
J Michael Dolan

THE RIGHT WAY (0:11)

Used to be there was a “right way” to get your work out there; radio, TV & print. Today there is no right way—there are many ways; social networking, blogging, videos, podcasts, webinars, spamming, tweeting, texting, crowdfunding, etc. The thing to do is try them all—give them all a fair chance to work, give them all 100% effort. In time you will downgrade the ones that don't work and bolster the ones that do. Truth is, having the choice of so many outrageous methods of marketing gets your work "out there" so much further then the “right way” ever did.


COMMENTS


Posted By Rachel Walker
Passion!
Sometimes one has to step away from the painting...to see the painting!! Choosing options...keeping it simple. Have a great day! Rachel


Posted By Aaron Wolfson
The Write Way
Crossing the great ocean is accomplished at the moment one determines to achieve it.


Posted By Gunnar
Right Way...
I value all opinions and realize no matter what decade/era the entertainment industry is in there's ALWAYS pros/cons to factor…being that I'm 43 I was brought up during the transition from analog to digital, that being said I didn't even like when Pro Tools came out at first because it took out the "human" skills and overshadowed natural art with technology; like Black Sabbath and so many other classic artists put it, you get the band into a room, record live, mix, DONE. It's all about the "art" of the creative movement NOT technology that allows artists to "cheat" along the way. I've done it all over the years; music, writing, comedy, radio/tv…I see modern trends as exciting, so much out there but SPREAD TOO THIN


Posted By Worch
Geek/musician
The tech revolution has made recording, performing and promoting my music so much easier! Also connecting with other musicians and fans. I was here in the old days and I resisted it at first. But then I jumped on the tech-train and I've never stopped. Long live Apple!


Posted By Gunnar
21st Century
Right Way…speaking from a musician's standpoint it's horrible out there even with multiple avenues to promote our music. Back in the day you handed the venue a demo with short bio, crappy photo and that was enough to get a gig, then you took an afternoon posting flyers, maybe submitting an ad in a local publication, called some friends and people showed. NOW you have all this technology and internet that makes it easier for bands…NOT, myspace was plenty, now there's Facebook, reverberation, sound cloud…you can post messages, text numerous people and hardly anyone comes out for support! Hence, too much technology, everyone distracted, venues blame artists for lack of attendance, artist is SCREWED


Posted By Gunnar
Right Way
Very true, except I find that even with all these avenues to promote our "products" and getting our work "out there" really just pushes us further into the world of "spread too thin". There are TOO MANY avenues so it makes more work than necessary to get a point across and the public is so self absorbed and distracted by all these media avenues it's hard to get proper attention and get to the level of meeting someone in person, it's all internet cluster and no human interaction to truly "sell" your idea or product


Posted By Sue Blues
These are the good o'l days!
Rick is right! The response rate today is 10x higher than the old days. Back in the day, hiring a "street team" to stick posters on telephone poles was a viable marketing strategy. Today, all you have to do is send a tweet and notify your FB followers.


Posted By Rick Norris
Younger generation awareness
I try to tell the younger generation that even though there is increased competition in marketing, the opportunities have never been there. 25 years ago, you had to send out "mailers" with a 3% response rate. Now, you can reach anyone and have a much higher response rate depending on your creativity.


Posted By Justin May
Triple Tweet
Twitter rules, hands down.


Posted By Roc O
tweet tweet
I used to be a Facebook junkie. What a total waste of time! Once I figured out Google analytics I found that the majority of my traffic comes from twitter and my own website.


Posted By Madden
Tweet/blog
In the past few years I’ve tried everything. What works for me, what gets me the most traffic is tweeting and blogging.

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2015 Posts:
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• Blink of an Eye (0:37)
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• STURDY SHOULDERS (0:17)
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• THRILL RIDE! (0:49)
• Very, Very Soon (0:15)
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2013 Posts:
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• BREAKDOWN (Read time 0:19)
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• ZIP LINE (Read time 0:43)
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• THIS WEEK (Read time 0:31)
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• MY WAY (Read time 0:19)
• FILL THE VOID (Read time 0:27)
• SLOW DANCING (Read time 0:39)
• KILLING THE GOOD STUFF (Read time 0:27)
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• Beginners Mind (Read time 0:43)
• 35 DAYS (Read time 0:47)
• THANKS!
• INDUSTRY MELT DOWN (READ TIME 1:37)
• Your Tired Strategy (Read time 0:27)
• FADE TO BLACK (Read time 1:27)
• DEEPER TRUTH (Read time 0:47)
• Blow Away Distraction 2012
• Unseen Unsold (Read Time 0:49)
• FILIBUSTER (Read time 0:30)
• Got Something To Prove? (Read time 0:37)
• R U OUT OF YOUR MIND? (read time 1:13)
• NO BIG SPLASH (Read time 0:27)
• Modus Operandi (Read time 0:49)
• DETACH (read time (0:31)
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2011 Posts:
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• 2-DOZEN WAYS TO MAKE 2012 BETTER!
• DEAR PRUDENCE (read time :43)
• COMPLAIN ALL YOU WANT! (read time :23)
• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
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• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)