THE RIGHT WAY (0:11)
Used to be there was a “right way” to get your work out there; radio, TV & print. Today there is no right way—there are many ways; social networking, blogging, videos, podcasts, webinars, spamming, tweeting, texting, crowdfunding, etc. The thing to do is try them all—give them all a fair chance to work, give them all 100% effort. In time you will downgrade the ones that don't work and bolster the ones that do. Truth is, having the choice of so many outrageous methods of marketing gets your work "out there" so much further then the “right way” ever did.
|Posted By Rachel Walker|
| Passion! |
Sometimes one has to step away from the painting...to see the painting!! Choosing options...keeping it simple. Have a great day! Rachel
|Posted By Aaron Wolfson|
| The Write Way |
Crossing the great ocean is accomplished at the moment one determines to achieve it.
|Posted By Gunnar|
| Right Way... |
I value all opinions and realize no matter what decade/era the entertainment industry is in there's ALWAYS pros/cons to factor…being that I'm 43 I was brought up during the transition from analog to digital, that being said I didn't even like when Pro Tools came out at first because it took out the "human" skills and overshadowed natural art with technology; like Black Sabbath and so many other classic artists put it, you get the band into a room, record live, mix, DONE. It's all about the "art" of the creative movement NOT technology that allows artists to "cheat" along the way. I've done it all over the years; music, writing, comedy, radio/tv…I see modern trends as exciting, so much out there but SPREAD TOO THIN
|Posted By Worch|
| Geek/musician |
The tech revolution has made recording, performing and promoting my music so much easier! Also connecting with other musicians and fans. I was here in the old days and I resisted it at first. But then I jumped on the tech-train and I've never stopped. Long live Apple!
|Posted By Gunnar|
| 21st Century |
Right Way…speaking from a musician's standpoint it's horrible out there even with multiple avenues to promote our music. Back in the day you handed the venue a demo with short bio, crappy photo and that was enough to get a gig, then you took an afternoon posting flyers, maybe submitting an ad in a local publication, called some friends and people showed. NOW you have all this technology and internet that makes it easier for bands…NOT, myspace was plenty, now there's Facebook, reverberation, sound cloud…you can post messages, text numerous people and hardly anyone comes out for support! Hence, too much technology, everyone distracted, venues blame artists for lack of attendance, artist is SCREWED
|Posted By Gunnar|
| Right Way |
Very true, except I find that even with all these avenues to promote our "products" and getting our work "out there" really just pushes us further into the world of "spread too thin". There are TOO MANY avenues so it makes more work than necessary to get a point across and the public is so self absorbed and distracted by all these media avenues it's hard to get proper attention and get to the level of meeting someone in person, it's all internet cluster and no human interaction to truly "sell" your idea or product
|Posted By Sue Blues|
| These are the good o'l days! |
Rick is right! The response rate today is 10x higher than the old days. Back in the day, hiring a "street team" to stick posters on telephone poles was a viable marketing strategy. Today, all you have to do is send a tweet and notify your FB followers.
|Posted By Rick Norris|
| Younger generation awareness |
I try to tell the younger generation that even though there is increased competition in marketing, the opportunities have never been there. 25 years ago, you had to send out "mailers" with a 3% response rate. Now, you can reach anyone and have a much higher response rate depending on your creativity.
|Posted By Justin May|
| Triple Tweet |
Twitter rules, hands down.
|Posted By Roc O|
| tweet tweet |
I used to be a Facebook junkie. What a total waste of time! Once I figured out Google analytics I found that the majority of my traffic comes from twitter and my own website.
|Posted By Madden|
| Tweet/blog |
In the past few years I’ve tried everything. What works for me, what gets me the most traffic is tweeting and blogging.