Lifeblood (0:29) Back in the day when “print media” was king, my partner and I used to seduce NEW customers by giving them perks: “Subscribe now and get two months FREE!  Or “Buy a 1-year sub and get a free t-shirt, or coffee mug.” Today it’s all about rewarding “the regulars,” your devoted fans, repeat customers, regular clients, and loyal followers. They’re all you’ve got! No one is more important than your devotees. They’re your lifeblood. They are the reason you can make a buck doing what you love to do. And if what you do continues to blow them away, time after time, they will evangelize on your behalf and follow you forever. — Give your faithful followers a worthwhile reason to give you their time. — Give them a sensible reason to give you their money.— Show them the benefits of subscribing to your world.— Stay in constant communication with them. — Don’t rely on social media alone. Email them regularly and invite them to your Site.— Give them extra. Offer them more. Deliver customer service above and beyond.— Prove the jaw-dropping greatness of your work.— Use your art & commerce to inspire & serve.And most of all don’t be afraid to step out onto the skinny branches and give your devoted fans, repeat customers and regular clients the very best of who you are...along with a t-shirt and a coffee mug!
J Michael Dolan

Lifeblood (0:29)

Back in the day when “print media” was king, my partner and I used to seduce NEW customers by giving them perks: “Subscribe now and get two months FREE!  Or “Buy a 1-year sub and get a free t-shirt, or coffee mug.” Today it’s all about rewarding “the regulars,” your devoted fans, repeat customers, regular clients, and loyal followers. They’re all you’ve got! No one is more important than your devotees. They’re your lifeblood. They are the reason you can make a buck doing what you love to do. And if what you do continues to blow them away, time after time, they will evangelize on your behalf and follow you forever.

— Give your faithful followers a worthwhile reason to give you their time.
— Give them a sensible reason to give you their money.
— Show them the benefits of subscribing to your world.
— Stay in constant communication with them.
— Don’t rely on social media alone. Email them regularly and invite them to your Site.
— Give them extra. Offer them more. Deliver customer service above and beyond.
— Prove the jaw-dropping greatness of your work.
— Use your art & commerce to inspire & serve.

And most of all don’t be afraid to step out onto the skinny branches and give your devoted fans, repeat customers and regular clients the very best of who you are...along with a t-shirt and a coffee mug!


COMMENTS


Posted By Maryanna
UP the quality!
I expect so much more quality and service than I ever did before. The fact that we are so connected to the world and we see so many great artists doing so many different things. We are becoming used to "jaw dropping!" I think it raises our standards of excellence! I love it!


Posted By Vernon
T-Shirt
Did I hear you say you are giving free shirts and mugs? I would wear a J Michael Dolan t-shirt. That's a great idea. Thanks Michael


Posted By Rachel Walker
Cheers! and a Cup of Coffee!:-)
This one made me cry! Super Michael! and thank you, truly :-) Have a great awesome weekend! Rachel


Posted By Connie
Only the best!
Being a publicist I have a much higher expectation for greatness than I ever did in the past. I’m not sure if it’s because of the tech revolution or my taste has changed. It doesn’t matter if it’s a tribute band or a fancy restaurant, I now expect “jaw-dropping” or I’ll find it someplace else.


Posted By Sam Stinger
Your Mag
I still have a shoulder bag that says “Songwriter Magazine” on it that you sent me when I subscribed to you publication! However, I must say I would have subscribed anyway.


Posted By Tri Max
Excellance
As a fan myself, that’s what I expect! So, yes, of course that’s what I have to give my regulars.

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2015 Posts:
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• Wasted Power (timeless)
• Our Deepest Ache (1:25)
• Tiny Houses (0:09)
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• I’m Not Sure (0:23)
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• HALFTIME (0:41)
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• PACK OF LIES (0:19)
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2013 Posts:
• 7-Ways To Make 2014 Better
• Refried Art (Read time 0:29)
• Don’t Bogart The Good Stuff (Read time 0:30)
• YOU'RE GROUNDED! (Read time 0:25)
• Beat The Bush! (Read time 0:27)
• BREAKDOWN (Read time 0:19)
• 30 DAYS! (Read time 0:21)
• THANKS!
• WHAT RU WAITING FOR? (Read time 0:19)
• Ahead Isn’t Far Enough (Read time 0:27)
• The Field (Read time 0:37)
• Knee Jerks (Read time 0:23)
• What’s At Stake? (Read time 0:27)
• #1 Hit (Read time 0:41)
• ZIP LINE (Read time 0:43)
• GRAVITY (Read time 1:27)
• See’s Candy (Read time 0:31)
• NO SH%T! (Read time 0:57)
• FLYING SOLO (Read time 0:53)
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• Best Pizza In The World (Read time 0:51)
• 1st Impression  (Read time 0:19)
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• THIS WEEK (Read time 0:31)
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• R U APPROPRIATE? (Read time 0:21)
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• REDO (Read time 0:27)
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• Modus Operandi (Read time 0:49)
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• Isn’t It Ironic? (Read time 0:27)
• MY WAY (Read time 0:19)
• FILL THE VOID (Read time 0:27)
• SLOW DANCING (Read time 0:39)
• KILLING THE GOOD STUFF (Read time 0:27)
• A PETTY REMINDER (Read time 0:31)
• THE BIZ (Read time 0:57)
• TIME BANDITS (Read time: 021)
• Gatekeepers Begone (Read time 1:00)
• Spaced, Frozen & Dogged (Read time 0:31)
• EAT LIGHTNING (Read time 0:57)
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• SHOWTIME (Read time 0:51)
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• LEAP OF FAITH (Read time 0:29)
• That Time’n Thang (Read time 0:57)
• LIVING WITH ANTS (Read time 0:27)
• ROMANCING THE STONE (Read time 0:51)
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• FLY IN THE RED ZONE
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• A FLEETING GLIMPSE (Read time 0:47)

2012 Posts:
• 7-Ways To Make 2013 Better
• MIRACLE ON 34th (Read time 1:13)
• FAIL-SAFE
• FOLLOW THE LEADERS (Read time 0:39)
• ABSENCE OF FORMULA (Read time 0:51)
• Beginners Mind (Read time 0:43)
• 35 DAYS (Read time 0:47)
• THANKS!
• INDUSTRY MELT DOWN (READ TIME 1:37)
• Your Tired Strategy (Read time 0:27)
• FADE TO BLACK (Read time 1:27)
• DEEPER TRUTH (Read time 0:47)
• Blow Away Distraction 2012
• Unseen Unsold (Read Time 0:49)
• FILIBUSTER (Read time 0:30)
• Got Something To Prove? (Read time 0:37)
• R U OUT OF YOUR MIND? (read time 1:13)
• NO BIG SPLASH (Read time 0:27)
• Modus Operandi (Read time 0:49)
• DETACH (read time (0:31)
• PLAY BIGGER (Read time 0:17)
• DON’T GIVE UP (Read time :037)
• ALL TOGETHER NOW (Read time 1:03)
• R U READY? (Read time 0:47)
• EVERY SINGLE DAY (Read time 0:51)
• The New Marketing Dept. (Read time 0:23)
• O Captain! My Captain! (Read time 0:57)
• THE WORKHORSE AND THE FILLY (Read time 0:21)
• KEEP YOUR BOOTS MUDDY (Read time 0:37)
• When UR Best Effort Fails (Read time 0:29)
• STEEP CLIMB (Read time 0:27)
• SILENCE OF CHAMPIONS (Read time 1:13)
• WHY IT’S NOT WORKING (Read time 0:31)
• THE BUCK STOPS HERE (Read time 0:51)
• WE ALREADY TRIED THAT (Read Time 0:29)
• CHOOSE ONE (Read time 1:09)
• COMMIT NO PETTINESS
• LEGWORK (Read time 0:15)
• ARTISTS vs. ENTREPRENEURS (Read time 1:03)
• 5-YEAR SURPRISE! (Read time 0:43)
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• WHAT IF NOTHING CHANGES? (Read time 0:21)
• WADDA JACKASS! (Read time 1:07)
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• ASS ON THE LINE (Read time 1:37)
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2011 Posts:
• GRAND FINALE!
• 2-DOZEN WAYS TO MAKE 2012 BETTER!
• DEAR PRUDENCE (read time :43)
• COMPLAIN ALL YOU WANT! (read time :23)
• IMAGINE (read time :57)
• WEEKENDS (read time :33)
• PIXAR LETTER (read time 1:03)
• RESISTANCE CAN KILL (read time 1:37)
• AMATEURS vs. PROS (read time :57)
• REQUIEM FOR A HONEYMOON (read time 1:09)
• CAN YOU FEEL IT? (read time 1:47)
• BRANCUSI'S VICTORY CRY  (read time :57)
• SAIL AWAY (read time :43)
• ARTISTS RULE! (read time 1:23)
• USE IT OR LOSE IT (read time :53)
• START HERE (read time 1:27)
• UNCERTAINTY (read time 1:19)
• STOPPED BY CALAMITY (read time 1:37)
• ART (read time :57)
• AUDACIOUS & UNSTOPPABLE (read time 2:37)
• WRITERS BLOCK (read time 1:47)
• BLOW AWAY DISTRACTIONS (read time :31)
• WAY OF THE CREATIVE WARRIOR (read time :27)
• GOOD BYE LADY LUCK (read time 1:53)
• CONFIDENCE IS EVERYTHING (read time 1:23)
• DEADLINE OR DIE! (read time 1:53)
• THE WIZARDS CLOCK (Read time :47)
• CREATIVE PRIVACY (read time :43)
• THE KOBE IN ME (read time 1:13)
• READY, SET, GO! (read time :47)
• EVE OF DISTRACTION (read time 1:29)
• KEEP YOUR FEET UP! (read time 1:09)
• JUST ONE MORE FOOT (read time 1:57)
• MY MUSE DOESN'T CARE (read time :39)
• MISUNDERSTOOD (read time 1:19)
• DUMP IT! (read time 1:19)
• IS IT WORTH IT? (read time :49)
• THE 24 HOUR RULE (read time 2:21)
• MONK ON THE MOUNTIAN (read time: a lifetime)
• “IT” (read time 1:37)
• BORN TO SHOW (read time 3:37)
• THE STING OF REJECTION (read time 1:13)
• LESSON FROM A ROCK STAR (Read time 0:27)
• THUMB POWER (read time 1:59)
• EXPOSING THE WIZARD (read time (1:13)
• HEY, WHAT’S THE BIG IDEA? (read time 1:37)
• THE WAITING WARRIOR (Read time 0:41)
• PLAY AT YOUR OWN RISK (read time :57 sec)
• AUTONOMY HIGHWAY (read time :35 sec)
• LIMPIDITY (read time :45 sec)
• WHY I MEDITATE (read time 1:00 min)
• YOUR SHADOW AGENDA (Read time 0:59)
• WHY I SOLD MY BUSINESS (read time 6:33)
• BARENAKED PROBITY (read time 1:47 min)
• THE FANTASIES OF POSSIBILITY (read time 4:17 min)
• THE TUG OF WAR (read time 5:09 min)