Back in the day when “print media” was king, my partner and I used to seduce NEW customers by giving them perks: “Subscribe now and get two months FREE! Or “Buy a 1-year sub and get a free t-shirt, or coffee mug.” Today it’s all about rewarding “the regulars,” your devoted fans, repeat customers, regular clients, and loyal followers. They’re all you’ve got! No one is more important than your devotees. They’re your lifeblood. They are the reason you can make a buck doing what you love to do. And if what you do continues to blow them away, time after time, they will evangelize on your behalf and follow you forever.
|Posted By Maryanna|
| UP the quality! |
I expect so much more quality and service than I ever did before. The fact that we are so connected to the world and we see so many great artists doing so many different things. We are becoming used to "jaw dropping!" I think it raises our standards of excellence! I love it!
|Posted By Vernon|
| T-Shirt |
Did I hear you say you are giving free shirts and mugs? I would wear a J Michael Dolan t-shirt. That's a great idea. Thanks Michael
|Posted By Rachel Walker|
| Cheers! and a Cup of Coffee!:-) |
This one made me cry! Super Michael! and thank you, truly :-) Have a great awesome weekend! Rachel
|Posted By Connie|
| Only the best! |
Being a publicist I have a much higher expectation for greatness than I ever did in the past. I’m not sure if it’s because of the tech revolution or my taste has changed. It doesn’t matter if it’s a tribute band or a fancy restaurant, I now expect “jaw-dropping” or I’ll find it someplace else.
|Posted By Sam Stinger|
| Your Mag |
I still have a shoulder bag that says “Songwriter Magazine” on it that you sent me when I subscribed to you publication! However, I must say I would have subscribed anyway.
|Posted By Tri Max|
| Excellance |
As a fan myself, that’s what I expect! So, yes, of course that’s what I have to give my regulars.