Future Forecasting (0:17)
When I was climbing the infamous “ladder of success” a five-year plan was important. It was drilled into my brain that smart entrepreneurs make long term plans.
Now that I’ve put the ladder in the garage, I find that unless you’re beholden to shareholders or investors, long-term plans are an illusion—at best a guess. And given the blinding speed at which our creative industry is changing, I place minimum value on future forecasting, and maximum attention on today’s forecast—what I’m rigorously committed to achieving today, or this week, or this month.
Important because planning too far in the future keeps us at a dangerous distance from our destination and supports the excuse that we still have plenty of time to reach our goal.