It’s the apprehension of not getting it right or failing that presents the biggest challenge. Uncertainty of the outcome provokes fear and doubt, which provokes heightened anticipation and anxiety, which often provokes a “flinch” that could cause the whole project to fold.
However, ironically, if the fear of blowing it subsides, you lose your best shot at producing art and commerce that really matters!
Important because when our work becomes safe and routine, the artist/trep becomes complacent. And while others may wallow and bask in the comfort zone of complacency, the crazy genius artist and the courageous entrepreneur loathe it.