People will critique, analyze, assess and judge your best work…in a matter of seconds—minutes if you’re lucky. Then they will do either of three things: trash it, share it with others, or save it for later.

If they trash it, so be it. You only want the followers that love your work and get who you are, and what you’re up to.

If they share it with others, that means they liked it. If they share it with many others, that means they loved it. So long as the others share with others you’ve got a good shot.

If they save it for later, think about it, bookmark it, or do nothing, I would probably put them in the first category. Because when was the last time you scanned through your bookmarks or opened your “read later” file?

That leaves only one option.

As you continue to create, invent, design and produce worthwhile art & commerce, don’t forget to build in simple easy methods for others to share it with others. Sharing and marketing are becoming inextricably interwoven, and I don’t think you can talk meaningfully about one without talking about the other.

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