A smaller project that is easy for its devoted followers to consume (and easy for its creators to manage), will continue to show growth and profitability as it sets calculated, controlled plans for the future.

A project that’s too big is more prone to collapse.

Important because as more artists & treps continue to downsize their lives & careers, its not because they’ve run out of killer ideas to manifest, its because over time they’ve learned that the value of monetization lies in thinking BIG, but taking smaller, smarter, strategic steps to get there.

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