Drift away from shallow projects, shallow conversations and shallow thinking. Maybe even shallow people too. That’s because there’s nothing more exhilarating then diving into the deep end of the pool where the projects we commit to test our mettle, and those honest, enlightening conversations we have with other pro artists and treps remind us that when we find ourselves slipping down a paltry, petty, pointless, time-crunching rabbit hole, we always have the choice, at any moment, to simply slam on the brakes and turn the other direction.

Important because listen to David Bowie as he whispers to us from the other side: “You should always go a little further into the water than you feel you’re capable of. Go a little out of your depth, and when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.”

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