While it’s true that a boatload of advertising and a blitzkrieg of promotion on social media will certainly put a lot of eyes on your work, it is also nevertheless true that once the hoopla wears off and the true essence of your hard effort is revealed, the only thing that matters is:

Did your fans love it enough to share it?

Did your reps love it enough to pitch it?

Did your customers love it enough to buy it?

Did your clients love it enough to return for more?

Did your subscribers love it enough to re-up?

If not, then your strategic media blitz bombed!

Important because I think it’s crucial to get “eyes on the prize.” However, it’s even more crucial to create a worthy enough prize.

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