Where do we find our audience, customers, fans, clients, representatives and investors? What do they read? How do they search? Where will they find us? How will they find us? How can we connect with them?

How will we provoke them to listen, watch, read, link to our site and sample our work?

How will we inspire them to join, subscribe, enroll, hire us, make a deal, or secure a purchase?

How will we motivate them to share our work with others?

Continuous trial & error, along with incessant inquiry into these questions will certainly produce far greater results than a frustrating quest for the right answers.

That said, in these days of unlimited possibilities, there are very few wrong answers…so why not try everything?

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