My short blogs never start out short. They begin with a page or two of everything I want to say about a subject. Then after cutting, editing, trimming and trashing what I most often think is important, a tight paragraph begins to emerge that best represents an idea I want to share with you.

Writers know that writing is rewriting. Musicians know that composing is re-phrasing, and CEO’s know that continuous trial & error eventually produces the desired result. You just have to be willing to go through the wrenching process of letting go of that which you love for that which you think is best, or right, or for the greater good of the work.

Not every great song makes it on the album, and no creative artist or trep says the process of “killing the good stuff” is easy.

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