A common concern I hear from clients: “I have a great idea, I just don’t know where to start.” Or, “I’m an artist not a salesman. I’m just not good at marketing myself.”

Truth is, somebody’s gotta do the “left-brain” work. Otherwise you’ll be sitting alone in your office or studio with a stack of unseen, un-heard, un-pitched, un-distributed, unsold, brilliant ideas and genius works of art.

If you’re really serious about moving your career/project forward this year, then you must overcome your resistance to this critical part of the process. Either hire someone to do it for you, learn how to do it yourself, or hire a coach/consultant to help you hash out an intelligent plan. It’s time to start “thinking smart” about your pitch process, marketing strategy and social media. Because if you don’t get your great idea or worthwhile project in front of the people who matter, you’ll just continue to day-after-day, hesitate in confusion and wallow in the mire.

“The time to hesitate is through,
No time to wallow in the mire…” —The Doors

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