It’s senselessly annoying and foolishly frustrating. Truth is, I learned early in my days as a CEO not to get too crazy about flaws and imperfections or I would blow a fuse. Whether we were producing mags, books, newsletters, seminars, workshops, websites, or webinars we always found mistakes after we hit the launch button. Everything has a crack, and most often the people we work with are typically cracked & flawed as well. So the 2nd goal, I think, is to just keep working it, improving it, and getting it closer to how you want it, until you’re finally satisfied enough to hit the “ready” button. The 1st goal is to continuously refine & mature our communication skills so we can motivate and provoke our cracked comrades to get it right too. Isn’t it obvious, that while most cracks & flaws seem like frustrating failures, they’re actually opportunities for improvement?

“There is a crack in everything. That’s how the light gets in.” —Leonard Cohen

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