So many of my clients are at wit’s end with how to market and promote their work. Doesn’t matter if it’s music, art, screenplays, a major acting career, a giant corp, or a small business.
I know it’s hard to get peoples attention these days. It’s also frustrating and challenging to figure out ways to promote your art & commerce—especially with so many social marketing choices—and especially when you rarely get the results you expect. Makes you want to toss in the towel! I get it!
However, often when we're faced with a challenging problem, we inadvertently add more anxiety to the mix by searching for the one solution that will make the problem go away. Therein lies the rub. This is no longer a “one-solution” industry. It’s a multi-solution one.
Important because the truth is, more than ever before in the history of show business, these are the freewheeling days of unlimited possibilities. These are the days of trial & error. These are the days of hit & miss. These are the days of experimentation and exploration. And these are the days of dreaming it, producing it, packaging it, and tossing it overboard to see if it floats! If it floats, whaoo! Keep doing more of that. If it doesn’t, head back to your creative space and keep working on more ideas. Honestly, for all of us artists and entrepreneurs, heading back to our creative space to improve our work, over and over, even though it’s frustrating, is the ONLY option we have...other than the towel toss.