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J Michael Dolan

Embrace The Base (0:11)

Acquiring new fans, clients and customers is far more challenging than keeping your current fans, clients and customers. 

That said, investing time, money, perks and freebies, to reward and acknowledge your true faithful devotees, along with frequent direct interaction via regular newsletter or blog is the most intelligent way to maintain your relationship and solidify your credibility. It also provides a foundation from which to continuously grow your base from there.

Important because if you’re not stomping all over the old worn out antique methods of marketing your products and promoting your art, then you’re going to always be scratching your head and struggling just to keep up.