We spend so much time and effort getting our ducks in a row, and for good reason; we want to get it right and have everything in place before we release the record, debut the video, publish the blog, audition for the part, pitch the project or launch our newest offering. It’s so important to pause at the start of the runway (like all pilots do) and make sure that our ducks are ready to fly before we take off.

Important because our fans & customers may not notice if our ducks are in a row, however they will notice (and remember) if just one of our ducks is out of line.

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