When I was climbing the ladder, a five-year plan was important. It was drilled into my brain that smart entrepreneurs make long term plans. Now that I’ve put the ladder in the garage, I find that unless you’re beholden to shareholders, long-term plans are an illusion—at best a guess. And given the blinding speed at which our creative industry is changing, I place minimum value on future forecasting, and maximum attention on today’s forecast—what I’m rigorously committed to achieving today, or this week, or this month, or this quarter.

“Planning too far in the future is simple guesswork. The chain of destiny can only be forged one link at a time.”

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