Our first move is to make people aware of who we are and what we do.
Our second move is to get them to react and respond to the extraordinary quality of what we’re offering, either by making a purchase, retaining our services, joining our tribe, or representing us.
Our third move is to provoke them to share our work with others.
Important because for some, making any move at all can be a perplexing task. That said, the only move that matters is your next one.