Your new career scheme, business plan, or marketing strategy doesn’t have to be set in stone, it just has to be set in place. Not budging from your tired old method of producing results, just because it’s easier (or you can’t think of anything else to do) is a crummy strategy.
Important because everything in our wonderful industry is changing—especially the means to success. And if you continue to replicate the same tactics and schemes over and over, convincing yourself that you’re doing something different, your fans and customers will move on to something new, your numbers will start to drop, your results will continue to decline, and that dream you have of making it will eventually begin to dwindle…just when you were expecting it to peak.