Videos have become so easy to produce that almost everyone is doing it. Truth is, there are so many possibilities and opportunities associated with this exploding medium; from outrageously creative music videos, to webcasts to simple business promos. However, I think the future belongs to anyone who can create and publish compelling visual content, which appeals to not “everyone” but rather to a specific audience for a specific outcome.

Important because according to marketing expert Seth Godin “A video or streaming show won’t work because everyone watches it. It will work because the right people watch it for the right reason.”

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