If the first impression of your crazy, creative, genius work raises eyebrows, drops jaws, tempts the gate keepers, and gets the door of opportunity to open…even just a crack, then that will provoke us to want more, learn more, probe more, and take more of our limited time to click through your world. However, if what we find when we enter your world disappoints us, or doesn’t live up to that first impression, then you’ve probably lost our trust forever, and it will take a monster effort to provoke us to return and click through your world again.
The first sweet, scrumptious, juicy bite sets our taste buds up for the rest of the peach. But do subsequent bites live up to that first delectable delight?