Everything that makes our awesome, creative, entrepreneurial lives exceptional and worthy, including: our razor-sharp intuition, penetrating insight, spontaneous inspiration, and sudden light bulbs over the head, are all threatened every time we choose to pointlessly and repeatedly rummage the Net, fish Facebook, re-check stats or refresh the news ad nauseam. It’s a fool’s errand, that fools us into thinking we’re actually accomplishing something. Plus, it takes us down a time-crunching rabbit hole, that keeps us that much further away from where we want to go.
Important because on the one hand, I do realize the significant value that distraction provides in our creative process. On the other hand, we need to remind ourselves that unless it has a point, it’s a pointless pursuit.