Those who do not engage in the traditional arts might be wary of calling themselves artists. They might perceive creativity as something extraordinary or beyond their capabilities, or a calling for the special few who are born with these gifts. Fortunately, this is not the case. Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It’s our birthright. And it’s for all of us. Creativity doesn’t exclusively relate to making art. We all engage in this act on a daily basis. To create is to bring something into existence that wasn’t there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, or a new route home to avoid a traffic jam. What you make doesn’t have to be witnessed, recorded, sold, or encased in glass for it to be a work of art. Through the ordinary state of being, we’re already creators in the most profound way, creating our experience of reality and composing the world we perceive.

However, to live as an artist is different. To live as an artist is a way of being in the world. A way of perceiving. The practice of paying attention. And you are either engaging in the practice or you’re not. It makes no sense to say you’re not good at it. It’s like saying, “I’m not good at being a monk.” You are either living as a monk or you’re not. We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.

Important because that’s an (edited) excerpt from the NYT #1 best seller: “The Creative Act: A Way Of Being”  by Rick Rubin.Rick is one of the most successful American record producers of all time, and was voted one of Time magazines 100 most influential people in the world! And it just so happens that back in the day, the entire staff at Music Connection had a front row seat as we followed Rick’s career from punk rocker, to the founder of Def Jam records, to a 9x Grammy winning producer, to the president of Columbia records, to a music industry legend! And whether you’re a professional artist, risk-taking entrepreneur, or just plotting your next move, you should check out this quick, easy reading book. Remember how Steven Pressfield’s “War Of Art” reached in and shifted our POV? This book will do the same thing. Here’s the link, let me know what you think!

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