It sucks when we absolutely know that our idea has the potential to be great but others continuously doubt and poke holes in it.

It’s frustrating when we stand in the middle of our creative career and confidently point in the direction we’re headed, only to be criticized by those who just don’t understand.

It’s sad when our best effort can’t even get off the ground because others just don’t get it.

Important because we can never stop the ongoing process of inventing and devising clear, clever, honest, articulate ways of explaining who we are, what we have to offer, and what we expect in return.

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