A barrage of publicity and a boatload of “likes” will certainly put a lot of eyes on your work. However, once the hoopla wears off and the true essence of your hard effort is revealed, the only thing that matters is:
Do your reps love it enough to sell it?
Do your fans love it enough to share it?
Do your customers love it enough to buy it?
Do your subscribers love it enough to re-up?
Do your clients love it enough to return for more?

Important because it’s important to get “eyes on the prize.” It’s more important to create a worthy enough prize.

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