I would hate to think I would ever be in a position where I’m faking it to get a paycheck.”—Trent Reznor

“Truth” is by far the most magnetic and attractive attribute we can express. And we all crave it like a drug. Especially during these crazy “point-the-finger” days when everything is so transparent, making it clearly obvious who’s trustworthy and who’s shady.

If you express the truth in your art, music, marketing, writing, acting, performing, life, etc. your fans, clients and customers will follow you, support your mission and join your tribe. If you try to “hype it” they’ll see through your ballyhoo like Superman sees through brick walls.

Important because I’ve said this before: every choice we make, every step we take and every bond we break triggers a series of extraordinary circumstances that will ultimately determine our destiny.

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