I recently received an email from Virgin Group CEO Richard Branson—perhaps you got the same one. He said, “There’s a massive generational shift occurring that will blur the distinction between doing good for everyone and doing business.”

In his best selling book Rework, Jason Fried said, “In these digital days of quantum change, you need to feel that you’re making a difference. You want your fans and customers to say, “this makes my life better.” You want to feel that if you stopped doing what you do, people would notice.”

In his first interview since the death of Steve Jobs, Apple CEO Tim Cook said, “We have a maniacal focus on making the best products in the world and enriching people’s lives.” —Bloomberg Business Week 12/6/12.

Seth Godin, author of Linchpin says, “The good news is that more than ever, value accrues to those who make a difference, to those that do work that matters.”

Get the hint? See what’s happening? You don’t need to be the CEO of a billion dollar corp to understand this thinking. All you have to do is include this philosophy in your career, company, outrageous projects and impossible dreams. You now have the wisdom of the most successful people in the world at your fingertips, along with all knowledge known to man in the palm of your hand. What do you intend to do with all that power?

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