I was 29 when I started Music Connection magazine. Zero money, zero experience. I couldn’t PROVE to anybody that MC was going to work. But I could KNOW it. I was holding it in my hands and reading it in my mind before I ever committed to actually doing it. Just like an actor sees the scene played out in her minds eye before she ever hears the word “Action!” Just like when a songwriter hears the music in his head before he ever writes it down.

Important because you may not be able to PROVE to investors, producers, agents, managers, staff or even friends and family that your crazy, genius idea will work. But you can KNOW it! And the manner in which you articulate that KNOWING may be the only convincing “pitch” that sells it.

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