It’s the apprehension of not getting it right and failing that presents the biggest risk. Uncertainty of the outcome provokes fear and doubt, which provokes heightened anticipation and anxiety, which often provokes a “flinch” that could cause the whole project to fold.

However, ironically, once the fear of blowing it subsides, once you stop questioning and doubting, you lose your best shot at producing something that matters, something that contributes and makes a difference.

When the work becomes safe and routine, the artist becomes complacent. And while others may wallow and bask in the comfort zone of complacency, the crazy genius artist and the courageous entrepreneur loathe it.

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