It’s Hard To Explain

You wouldn’t believe how many times I’ve asked the question and gotten the same answer: What kind of music do you play? “It’s hard to explain.” What’s your screenplay about? “It’s hard to explain.” What does your business do? “It’s hard to explain.” Sounds a bit arrogant to me. It suggests that your art, product or service may be too esoteric, or perplexing or over my head, and it’s an effort to find the words to explain it to me. Do you really want us to follow your work or do you just want to impress us with your brilliance? If you really want us as a customer, follower or fan, it’s probably best to continue working on a clear, articulate way of explaining who you are, what you’re offering, and what you want from us. Truth is, you can’t build a dream if you can’t clearly explain what it is.