My short blogs never start out short. They begin with a page or two of everything I want to say about a subject. Then after cutting, editing, trimming and trashing what I most often think is good stuff, a tight paragraph begins to emerge that best represents the idea I want to share with you.
Writers know that writing is rewriting. Musicians know that composing is rethinking; directors know that they will probably cut 25% of their footage, and entrepreneurs know that continuous trial and error eventually produces the desired result.
We just have to be willing to go through the wrenching process of “killing the darlings,” and letting go of that which we really like, for that which we think is best for the greater good of the work.