Solutions, ideas and innovation live in the conversations we have with each other. And if you’re talking to the same people all the time you’re likely to remain attached to your own thinking and unlikely to see other workable possibilities and options. And when that happens progress slows, projects stall and results creep along at a petty pace. Pretty soon another year flies by and nothing much has changed.
Important because bringing in outside thinking moves the ball. It provides a unique POV and another way of looking at the situation—which always sparks creativity, ignites innovation, jumpstarts enthusiasm and offers a new twist to an old worn out strategy. The reason to bring in an outside thinker is because we don’t know how to think other than how we think.