Inside the box: where the known lives.
Outside the box: where possibility lives.
Inside the box: common sense at work.
Outside the box: experimentation at play.
Inside the box: withheld expression.
Outside the box: full self-expression.
Inside the box: where caterpillars dwell.
Outside the box: where butterflies soar.
Important because while others insist on tried & true, artists and entrepreneurs get anxious & antsy when confined to any regular routine. And while it’s the desire of others to maintain the status quo, it’s the destiny of artists to climb out of the box and report back to us what they find—through their lyrics, music, movies, screenplays, art, books and breathtaking performances.