During the early days of running our publishing company, whenever my team and I took on an impossible project, I always had to muster a firm “intention” to go for it, along with a profound “commitment” to do the work and get the job done. Most of the time it usually worked out just fine—we got close enough.

I learned that simple process from Roger Daltrey. During an interview, the Who’s high baritone said: “I go for the notes I KNOW I can’t hit. But I’ve learned that if I have a firm “intention” of hitting it, along with a profound “commitment” to go for it, I can usually get close enough.”

The rock star lesson: Whenever intention and commitment are confidently aimed at an impossible target, your chances are very good that you’ll get “close enough” to the bulls eye.

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